Social Media Marketing & Brand Storytelling - AMCIS

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Social Media Marketing & Brand Storytelling

Presented by Nolan Cowzer of Libris Systems, this sessions looks at the growth in social media in the last 5 years and how, with this growth, comes incredible marketing opportunities.

But with it, we have seen increasingly media-savvy audiences that are turned off by traditional marketing messages.

Nolan will discuss how to build engaged audiences that become brand advocates through storytelling and the latest social media advertising techniques.

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