Who Really Thinks About Brand? - AMCIS

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Who Really Thinks About Brand?

Anthony Butt from Restless Branding Consultancy look at what makes us ‘like’ a brand or product?

How do we choose one brand over another? Why do we keep buying certain brands?

It turns out that we all make decision in a similar way, not just in the way you may think.

Understanding the mechanics of how to brain works is crucial to being an effective marketer. In this presentation, we look at ways for Schools to communicate more effectively.

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