Case Study: Stakeholder research to shape the future brand of the School - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Case Study: Stakeholder research to shape the future brand of the School

WEBINAR & PRESENTATION SLIDES

Georgina Collicutt, Director of Marketing, Admissions & Commercial, Loughborough Schools Foundation

Loughborough Schools Foundation embarked on a process of rebranding to discover if the Foundation brand existed and if so to provide the tools to manage the brand identity.  In this webinar Georgina discusses how insights from focus groups with over 200 stakeholders, enabled the team to clearly identify and articulate the Foundation brand and provide clear vision for future communications.

Download the accompanying presentation slides HERE

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