Data Driven Decision Making – Using research to inform admissions and marketing - AMCIS

Admissions, Marketing & Communications in Independent Schools

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Data Driven Decision Making – Using research to inform admissions and marketing

PRESENTATION SLIDES

Rachel Hadley-Leonard, Director, RHL Consulting

This thought-provoking session considered why schools should be trying to establish who their target market is, how it has changed, and more importantly, what their prospective and current parents want. Looking at a variety of research methods including focus groups, telephone research, surveys and data insights, it considered how to make research an integral part of our leadership and marketing strategy whilst improving stakeholder advocacy.

• Data driven strategic decision making
• How do we know what our parents want? How to listen to your stakeholders
• Matching research methods to your school
• Running focus groups
• Encouraging parent advocacy.

Download the presentation slides HERE

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