Marketing and commercial revenue income generation – integrating this new opportunity into your external relations strategy

Dorothy McLaren, Founder and Strategic Advisor of The Schools’ Enterprise Association.

Taking any product to market without a clear marketing and communication strategy will lead to failure. This is no different for the co-commercial operations within schools. Increasingly, schools’ marketing teams will be asked to support the co-commercial offer with a strong, integrated marketing campaign. What are the key considerations for both the marketing and co-commercial teams in this new paradigm?

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