Optimising Your Digital Strategy to Drive Enquiries and Maximise Engagement, Admissions & Retention
Tracey Gray, Digital Services Project Manager, Finalsite (former Director of Marketing, Merchiston Castle School)
The pandemic forced school leaders to rethink traditional methods for driving enquiries and maximising engagement, admissions and retention. What works moving forward looks a lot different as both consumer behaviour and technology have changed.
Tracey explores stages of the recruitment funnel from a digital viewpoint. Including discussions on the importance of search engines, SEO optimisation strategies, digital advertising, and analytics tracking. Tracey also shares common digital pitfalls and how to avoid them
Download the presentation slides HERE