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Admissions, Marketing & Communications in Independent Schools

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Director of Marketing and Admissions

Wycliffe College is a thriving independent co-educational Day and Boarding school for over 620 pupils aged 3-18 years. Set within the heart of the Gloucestershire Cotswolds on a beautiful 52-acre site the College enjoys excellent links to London both by road and rail and is within half an hour of the first-class amenities on offer in Cheltenham, Gloucester and Bristol.

Wycliffe is seeking to appoint an ambitious, creative and commercially-minded Director of Marketing and Admissions. Reporting to the Head, and a member of the Leadership Team, the post holder will provide inspiring and strategic leadership of Wycliffe’s Marketing and Admissions activities across the College’s Prep and Senior Schools. This role is crucial in supporting the delivery of Wycliffe’s strategic ambitions, to strengthen the College’s brand, increase its national and international reach, realise pupil recruitment targets and deliver a customer-focused application journey.

This is a high-profile and exciting leadership position suited to a senior commercial marketing professional who can demonstrate established and effective leadership skills, combined with an extensive marketing, communications or a marketing-led sales background featuring an international aspect. Prior experience of working in a school is not essential but the successful candidate will have empathy for independent education in general and the Wycliffe ethos in particular, combined with an instinctive feel for the College’s customers and their needs.

The successful candidate will be an articulate, persuasive and credible ambassador for the College and will possess excellent communication and relationship-building skills. A highly analytical marketing professional who is ready to hit the ground running and ensure that admissions targets are met and strategy is improved would thrive in this role. Knowledge of the most effective marketing and admissions techniques and tools to help Wycliffe achieve its strategic objectives will be essential.

For further information about the role and details of how to apply, please visit www.rsacademics.com 

Interested candidates are warmly invited to contact RSAcademics to arrange an informal and confidential discussion about the role:

The closing date for applications is 10.00am on Monday 8th August 2022

Wycliffe College is an equal opportunities employer and is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. 

This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020.

The safeguarding responsibilities of the role are indicated in the candidate information brochure.

RSAcademics is committed to safeguarding and promoting the welfare of children and young people and to promoting diversity and inclusion in schools.

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Marketing Manager

This is a full time position (during term time, part time in school holidays) within the Marketing Team, working within the Senior School and under the leadership of the Foundation’s Director of Marketing and Communications. We require an experienced, highly motivated marketing professional to manage the day-to-day marketing activity of the school. You will be part of a wider Dean Close Foundation marketing team and will work together with the marketeers in the other schools.
The Marketing Team

The marketing team consists of six members who work across the Foundation in the following roles:

  • Director of Marketing and Communications, DCF
  • Marketing Manager, DCS
  • Senior Marketing Co-ordinator, DCPS
  • Marketing Co-ordinator, Dean Close St John’s
  • Marketing Co-ordinator, Dean Close Airthrie
  • In-house Graphic Designer, DCF

They all benefit hugely from being part of a dynamic and happy team. As well as scheduled team meetings they are in regular contact, working in collaboration to share creative ideas, skills and best practice, offering support to each other.

Duties

Working within the Senior School and occasionally for the wider Foundation:

  • Develop an annual, carefully costed marketing plan, in close consultation with the Head and the Admissions team, and in the context of the wider Marketing Strategy, to be agreed with the Director of Marketing and Communications.
  • Build relationships with staff in both the Senior School and across the DCF. Specifically develop strong relationships with the Admissions (Sales) Team at Dean Close School.
  • Monitor the school calendar and internal workings as well as external market trends, to identify opportunities.
  • Meet regularly with the DCF marketing team, working together to share skills and best practice.
  • Performance will be reviewed annually against the targets and objectives set in the annual Marketing plan.

How to Apply

Please use TES Quick Apply.

Any queries regarding the role should be submitted to [email protected]

The Foundation is committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection and screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service.

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Marketing Executive

We are seeking to appoint an experienced, creative and energetic Marketing Executive to support our Head of Marketing & PR. The successful applicant will become an integral part of a busy marketing office and must able to thrive in a fast-paced environment, create engaging social media content, write compelling copy and assist in the delivery of marketing events.
Candidates are sought who can demonstrate:
• Experience of working across social media platforms.
• Strong digital media skills including video editing and photography.
• Excellent written and verbal communication skills with an understanding of writing for media.
• Good relationship-building skills.
• Creative flair and solid understanding of the role of marketing.
• The ability to work independently with a proactive ‘can do’ approach.
This is a full-time, all-year-round role. Some flexibility for evening and weekend support may be required.
Competitive salary dependent on experience.
Full job descriptions and person specification can be found in this pack
APPLICATION PROCESS & IMPORTANT DATES
Applicants should complete the school’s application form and submit by email to Miss Michelle Andrews, HR Officer [email protected]. The application form should be accompanied by a covering letter of no more than one page.
The closing date for applications is 12 noon on Friday 27 May 2022.
Interviews will be held week commencing 30 May 2022.

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Registrar & Head’s PA

Required for St Edward’s Senior & Sixth Form
Registrar/Heads PA
To start as soon as possible
40 hours per week – Full time all year round
Salary £22,000 – £28,000 (dependent upon experience)

We are seeking to appoint an organised and efficient Registrar & Head’s PA, to work in the main School office. The successful candidate will be able to demonstrate initiative, enthusiasm and have experience of working in a busy office environment. They will be expected to fulfil the School’s commitment to a high quality of service and will promote and embody the School’s ethos.

The hours for this role are 40 hours/week, Monday to Friday, worked flexibly between the hours of 0800 – 1730 hrs each day.

Details of the Job Description, Person Specification and Application Form can be downloaded from the School Website at www.stedwards.co.uk/vacancies

Completed applications should be sent to the HR Department, St Edward’s School, via email to [email protected] by 12 noon on Friday 27th May 2022 with interviews being held week commencing 6th June 2022.

St Edward’s is committed to safeguarding and promoting the welfare of children and young people. This post is subject to an Enhanced Disclosure and Barring Service Check.

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Registrar (Head of Admissions)

Department: Admissions and Marketing

Line Manager: Headmaster

The School: The King’s School Gloucester has a rich academic tradition dating back to its founding in 1541. It houses the longest serving classroom in Europe and is held in high esteem amongst the local and wider community, winning Gloucestershire Independent School of the Year in 2020 and 2021. The School strives for excellence in all areas: the academic results are strong with student value added being equivalent to half a grade at GCSE; there is a wide-ranging sport provision and pupils reach national levels every year; in Music, our links with Gloucester Cathedral provide an ideal location for high quality orchestral and choral music; finally, the creative arts enjoy much success with their own dedicated design spaces. In recent years the School has seen significant investment in capital projects, including a new Art department and gardens, a stunning all-weather pitch, a re-development of the Sixth Form Centre and a black-box theatre performance space. The Science Department will be next to benefit from new investment this summer as the School continues to grow and flourish.
The Role:
The Registrar is responsible for leading and managing the admissions team and all aspects of admissions across the whole School. They will ensure an efficient and effective admissions process for prospective parents from first contact to admission of the pupil to the School. The Admissions Department is central to the success of the School and the Registrar will be responsible for ensuring that King’s recruits to its full capacity across the year groups with the right mix and calibre of pupils. The Registrar will need to liaise effectively with key stakeholders; to include, prospective parents and pupils, teaching staff, current pupils, the Senior Management Team and Head Teachers of local Primary and Prep schools.
The Registrar will lead the strategy to ensure healthy pupil numbers and deliver the efficient organisation and running of all recruitment events, entrance and scholarship assessments, maintenance of full and accurate records of all enquiries and relevant data to inform management decisions, forecasting and marketing initiatives.
The Registrar will manage the Assistant Registrars of Junior School, Senior School and Sixth Form to ensure that all tasks are performed in a timely and efficient manner. The Registrar will liaise regularly with our Head of Pupil Admissions (Academic) on the teaching staff.
Overview

  • To be the “face of the School”, conducting tours and interpreting the key benefits of King’s to prospective parents, working closely with the Assistant Registrars, and relevant Senior Management Team member
  • Oversee the entire prospective parent/pupil journey to ensure the delivery of an engaging, first-class experience
  • Ensure the efficient and effective operation of the Admissions department and review processes
  • Maintain the integrity of the admissions database (Open Apply), overseeing the Admissions Team to ensure the accurate and effective capture of all relevant information
  • Track, manage, analyse and report on all points in the admissions cycle to provide on-going information and feedback to the Headmaster and Senior Management Team on trends in admissions and pupil numbers
  • Review, develop and implement professional, warm communications to prospective parents at every touchpoint in the admissions process
  • Work collaboratively and supportively with Marketing and Alumni functions within the Development Office, providing assistance as required
  • Oversee and attend all recruitments events in and out of School
  • Research and advise prospective parents on external sources of financial support such as the CSA, Diamond Fund and Ouseley Trust
  • Be a member of AMCIS and raise the profile of the School locally, regionally and nationally
  • Manage occasional Tier 4 Student Visa applications, supported by relevant administrators

Main Duties
The following duties are not exhaustive but provide an understanding of the role:

  • Monitor and regularly extract data from the admissions database (Open Apply) on prospective enquiries, registrations and acceptances to produce forecasts of pupil recruitment and retention for the Headmaster and Bursar and to inform Marketing campaigns
  • Oversee all enrolment activities including First Form (Year 7) and Third Form (Year 9) Induction events and Senior School Taster Days
  • Work with the Deputy Head (Academic) and the Admissions Department to organise Entrance and Academic Scholarship Days for 11+ and 13+ pupils
  • Liaise with Local Prep and Primary Schools to further develop excellent links and initiatives
  • Oversee and attend all recruitment events including Entrance Assessment Days, Open Mornings, Sixth Form Open Evening etc to ensure smooth running of the day. This will involve a number of Saturdays during the year and some evenings (time off will be given in lieu)
  • Oversee the Co-Curricular Scholarship assessments for 11+, 13+ and 16+ pupils, working with the Assistant Registrars and relevant Heads of Department
  • Oversee production of Place Offer letters for 11+, 13+ l6+ candidates and other year group applications
  • Work with the Admissions Team to ensure that all touchpoint opportunities are actioned and maximised eg all enquiries and visits are followed up with phone calls, email and the relevant on-going admissions information
  • Liaise with prospective parents regarding their queries via phone or email when appropriate
  • Work with the Marketing Manager to plan and organise recruitment events and effective marketing strategies
  • Support the School’s strategic aims outlined in the Development Plan, including encouraging pupils from a wide range of backgrounds in an inclusive manner
  • Maintain communication links with prospective parents at all times and initiate ideas for communication to develop a strong relationship
  • Any other reasonable request of the Headmaster to support the recruitment and retention of pupils at the School

Skills and Knowledge Profile

  • Superb organisational and administrative skills. The ability to deal with administration with ease and efficiency and with a meticulous eye for detail
  • Excellent customer care and sales skills; enthusiasm and approachability – able to put visitors at ease
  • Advanced IT skills including thorough knowledge of database/CRM systems, such as Open Apply. The ability to learn new systems, to extract relevant data and seek to improve/refine the reporting information
  • Able to switch effectively between detailed administrative processes and delivering an engaging “front of house” first class customer experience
  • A team player, who can work well under pressure and direct and motivate the Admissions Team
  • Able to think strategically and demonstrate initiative
    Person Profile
  • Warmth in relationships with adults and children alike
  • Understand and respect the principles of confidentiality
  • Flexibility and team working skills
  • A pro-active person or integrity, drive, energy and stamina
    Qualifications / Experience
  • A good academic record, ideally educated to degree level or equivalent
  • Excellent literacy and numeracy skills and a sound command of written English
  • Experience of working in a customer focused environment
  • Significant experience of working in an administrative environment
  • An understanding of the principles and practices of recruitment and admissions in an Independent School
  • An understanding of good data management practice e.g., Data Protection
  • Excellent computer literacy e.g., Microsoft Office, Excel and database programmes

Hours of Work
The post is full-time: 37.5 hours per week; 8:30 to 5pm Monday to Friday. Flexibility will be required as, at times, there will be additional hours to attend recruitment events at weekends and some evenings with additional remuneration or time off in lieu for extra hours worked

Holidays
Holiday entitlement will be 25 days per annum plus Bank Holidays, rising to 30 days per annum plus Bank Holidays after 5 years’ service. A degree of flexibility of the holiday entitlement may be possible for the right candidate.

Benefits

  • A contributory pension through Aviva APTIS
  • Generous fees remission
  • Access to a Doctor for advice and short consultations
  • Cycle to Work Scheme / Electric Car Scheme
  • Lunches
  • Parking

Applications
Candidates should apply by completing the application form and a letter of application. A CV is not required. Applications may be posted to the address below or sent digitally to [email protected] Applications should be addressed to:
The Headmaster, The King’s School, Gloucester, GL1 2BG.
Closing date is Wednesday 25th May at 12 noon, with interviews taking place on Tuesday 14th June

If you would like any further information about this exciting new opportunity, please reach out to our Registrar Mrs Sharon Bird via email [email protected]
e-mail: [email protected] Website: www.thekingsschool.co.uk

The King’s School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post including: references from previous employers, a Disclosure and Barring Service check at the enhanced level, as well as eligibility to work in the UK (in compliance with UK immigration regulations). Interviews will be conducted in person, and they will explore candidates’ suitability to work with children.

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Freelance Publication Editor

Wycliffe is a day and boarding school of approximately 620 girls and boys aged between 3 and 19 years old. Settled beside Stonehouse, and five miles from Stroud in Gloucestershire, the Prep School campus and Senior School campus are on separate sites but only two minutes by car.
The Marketing Team are looking for a freelance editor to create two annual school publications and the termly newsletter (produced three times a year). This role is needed for approximately 50 days in a year and would be home-based with occasional visits into school.
This is project-based work and would suit someone who has a flair for copy-writing, is tenacious in tracking down good stories, enjoys directing page layout and design, works well with a variety of people, and adheres to deadlines.
For an informal chat, please contact Tessa Gingell, Director of Marketing and Admissions by email. [email protected]

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Registrar

The Headmaster is seeking to appoint an Admissions Registrar from Easter 2022 or sooner. This is an exciting time to be joining Bredon as it continues to develop its reputation as a leading Dyslexia Friendly Independent Boarding and Day school.
There has been significant growth in pupil numbers as well as an increase in applications to the school in recent years contributing to significant long term investment to both the facilities and common room.
The Registrar will be the first and main point of contact for prospective families and will ensure a smooth transition through the admissions process into school life whilst delivering an exceptional level of service and ensuring a high quality of work that is representative of the reputation of the School. They will take a professional, reassuring, confident and proactive approach to all aspects of the admissions journey and will oversee a constant turnaround of enquiries, applications, meetings and visits throughout the year.
Admissions is busy year-round; therefore, this role is full-time and requires someone who is proactive and forward-thinking, to ensure that during peak periods they are well prepared and responsive to the demands of the job.
The successful candidate will be an enthusiastic, organised and dynamic individual with experience of the admissions process within Independent schools.
Excellent organisation skills and meticulous attention to detail together with engaging customer service skills are of paramount importance. The successful candidate will embrace our values and be an ambassador for the School. Along with our Marketing Officer and excellent support team, they will be responsible for the enrolment of an optimum intake of pupils each year and will continue the school’s growth of both boarding and day numbers.

For further information and an application form, please visit the school website https://www.bredonschool.org/job-vacancies/

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Registrar

An exciting opportunity has arisen for an enthusiastic, engaging professional to join the Hatherop Castle team to support the continuing growth and development of our thriving school.

As the first point of contact for families considering joining our community, the Registrar plays a vital role in helping families to get to know all that our school offers, and guiding them through the admissions process.

Key characteristics of the successful candidate are therefore a warm and engaging personality, strong communication skills and the ability to build relationships, a positive proactive attitude and excellent organisation. A good understanding of independent school education, and particularly the advantages of a day/boarding prep school environment, would be advantageous. Candidates with experience in similar customer-facing environments are also encouraged to apply.

For further details and to apply, please go to https://www.hatheropcastle.co.uk/welcome-hatherop-castle/work-for-us/

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Assistant Registrar

Required as soon as possible

Department: Admissions & Marketing

Line Manager: Director of Admissions & Marketing

The School
The King’s School, Gloucester has a rich academic tradition dating back to its founding in 1541. It houses the longest serving classroom in Europe and is held in high esteem amongst the local and wider community, winning Gloucestershire Independent School of the Year in 2020. The School strives for excellence in all areas: the academic results are strong with the pupil value-added score being equivalent to half a grade at GCSE; there is a wide-ranging sport provision and pupils reach national levels every year; in Music, our links with Gloucester Cathedral provide an ideal location for high quality orchestral and choral music; finally, the creative arts enjoy much success with DT and Art having their own dynamic and well-facilitated design space.

Role
The Assistant Registrar provides a vital function in managing the admissions process for prospective parents from first contact with the School to admission of the pupil to King’s. The Admissions Department is central to the success of the School and the Assistant Registrar will provide a key role in ensuring a healthy school roll with an excellent calibre of pupils. They will need to liaise easily with prospective parents and pupils, teaching staff, current pupils, SMT and Head Teachers of Feeder Schools.
The Assistant Registrar supports the Head of Pupil Admissions and the Director of Admissions and Marketing in the recruitment of pupils, including devising the recruitment strategy, the organisation and running of recruitment events, organisation of entrance and scholarship assessments and maintenance of full and accurate records of all enquiries and supporting data to effectively evaluate marketing campaigns and initiatives. The Assistant Registrar will manage the Admissions Co-ordinator on a day-to-day basis to ensure that all tasks are performed in a timely and efficient manner.

Duties and Responsibilities
General Admission Process:
• Responsible for managing and developing the admissions process from the initial enquiry to the pupil joining King’s
• Respond to enquiries, via phone or email and sending out the prospectus and other relevant literature
• Deputise for the Director of Admissions & Marketing where necessary, including meeting prospective parents and conducting tours of the School
• Arrange tours and interviews for prospective parents with the Headmaster, Head of Junior School and Head of Little King’s
• Follow up all enquiries and visits, working with the Admissions Co-ordinator to ensure follow up phone calls and emails take place for all parents
• Answering telephone calls and emails confidently from prospective parents, providing advice and guidance regarding the admissions process or passing on to someone senior, if necessary

Key Responsibilities and Accountabilities
The list below is not exhaustive but provides an outline of the activities in which the Assistant Registrar is involved:
• Maintain and be accountable for the School’s admissions database, ensuring that all enquiries/records of prospective pupils and registrations are entered into the database
• Work closely with, and manage, the Admissions Co-ordinator to ensure the admissions database is accurate
• Give a weekly update to the Director of Admissions & Marketing on enquiries and follow up feedback
• Accurately record changes to the School roll as they are confirmed – including joiners and leavers – and ensuring the smooth rollover of pupils at the end of each academic year
• Regularly extract data from the MIS on prospective enquiries and registrations to assist the Director of Admissions & Marketing in forecasting pupil numbers for the Headmaster and Governors and informing Marketing campaigns
• Provide relevant information on visiting prospective families to the Director of Admissions & Marketing and Headmaster/Head of Junior School prior to meeting with families
• To ensure the LEA are informed and given information regarding leavers and joiners
• Work with the Head of Pupil Admissions and Director of Admissions & Marketing to organise Entrance and Scholarship Days for 11+ and 13+ pupils
• Liaise with Feeder Schools to develop good links and ensure school reports/references are provided on all prospective pupils and send out updates of former pupils
• Attendance of 11+ Entrance Assessment Days and Open Events (for example, 11+, 16+) to ensure smooth running of the day (attendance of 13+ dependent on numbers)
• Liaise with Heads of Department to organise Co-Curricular Scholarship assessments for 11+, 13+ and external Sixth Form pupils and collate the feedback information from Heads of Department
• Working with the Head of Pupil Admissions, collate results of 11+ and 13+ Entrance and Academic Scholarship examinations to present to Markers’ meetings
• Draft Place Offer letters for 11+, 13+ and External Sixth Form candidates and other year group applications
• Organise bespoke Taster Sessions/Taster Days for pupils and follow up assessments

Recruitment
• Work with the Director of Admissions & Marketing and the Marketing Manager to plan and organise Open Mornings. Attendance of Open Mornings to ensure smooth running of event from start to finish
• Liaise with Marketing Manager and Director of Admissions & Marketing regarding the organisation of all recruitment events for example: Year 5 Senior School Information Evening, Sixth Form Open Evening, First Form Induction Morning and Year 5 Workshops. Attendance at events to ensure smooth running and to engage with prospective parents
• Maintain communication links with prospective parents at all times and initiate ideas for communication to develop a strong relationship with King’s leading to greater acceptance of place offers

Miscellaneous
• To undertake additional tasks which have not been listed but are necessary for the Admissions Department to function at an excellent level
• On occasions, to provide general administrative support, if required, throughout the School, such as covering Reception
• Work collaboratively and supportively with Marketing and Alumni functions within the Development Office, providing assistance as required

Personal Profile
Skills and Knowledge:
• Superb organisational and administrative skills. This is a busy department and the successful person needs to be able to deal with administration with ease and efficiency and with a meticulous eye for detail
• Excellent customer care and sales skills; enthusiasm and approachability – able to put visitors at ease. Excellent communication and interpersonal skills to be able to establish good links with pupils, parents and staff
• Ability to maintain close and harmonious relations with work colleagues at all levels
• Good oral skills and a sound command of written English
• Be an outgoing, confident and positive personality
• Be a team player who can work well under pressure and direct and manage the Admissions Co-ordinator
• Be a pro-active person of integrity, drive, energy and stamina
• Be capable of showing initiative; including the ability to think ahead and work flexibly without direction to deliver his/her outputs
• Be a person who mixes easily with persons of all backgrounds
• The post holder must have an excellent telephone and personal manner, and have a smart personal and professional appearance

Qualifications / Experience:
• A good academic record
• Excellent literacy and numeracy skills
• Experience of working in a customer focused environment
• Significant experience of working in an administrative environment
• An understanding of the principles and practices of recruitment and admissions in an Independent School
• An understanding of good data management practice e.g. Data Protection
• Excellent computer literacy with good facility in using Microsoft Word, Excel and database programmes

Hours of Work
The post is full-time: 37.5 hours per week; 8:30 to 5pm Monday to Friday. Flexibility will be required as, at times, there will be additional hours to attend recruitment events on some evenings and occasional weekends, with additional remuneration for extra hours worked.

Holidays
Holiday entitlement will be 25 days per annum plus Bank Holidays, rising to 30 days per annum plus Bank Holidays after 5 years’ service. A degree of flexibility of the holiday entitlement may be possible for the right candidate.

Salary
Starting salary will be £29,250 per annum

Benefits
• Contributory Pension Scheme
• Lunches
• Generous staff fee remission
• Parking

Applications
Candidates should apply by completing the application form and a letter of application found on The King’s School website, details are listed below. A CV is not required. Applications should be addressed to:

The Headmaster, The King’s School, Gloucester, GL1 2BG.

Closing date is Monday 28th June at 12 noon, with interviews taking place on Friday 2nd July.

For further information contact Miss Laura Wilson by e-mail: [email protected]

Website: www.thekingsschool.co.uk

The King’s School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post including: references from previous employers, a Disclosure and Barring Service check at the enhanced level, as well as eligibility to work in the UK (in compliance with UK immigration regulations). Interviews will be conducted in person, and they will explore candidates’ suitability to work with children.