MTM are a market research agency specialising in the independent education sector. Most of our work is in supporting fee-charging schools throughout the world to recruit more children, but as the business grows we are increasingly working with Nurseries and Multi-Academy Trusts. We offer a full suite of market research services including customer satisfaction surveys, non-joiners and our unique 3-60 catchment analysis and lifestyle profiling tool. We have also recently launched a dashboarding tool designed to help schools understand their admissions funnels, amongst other things.
In order to ensure our continued growth, we are looking to employ a Marketing Manager with experience of a marketing and/or admissions role within the independent education sector. Reporting to the Head of Business Development and supported by the Marketing Officer, duties will include
− Taking ownership of the MTM market strategy
− Manage the internal marketing team and external subcontractors as required
− Be responsible for the external brand identity
− Support with developing new and existing products
− Manage the collation of our termly newsletter
− Support and design the MTM presence at industry events
− Manage MTM’s events
− Support MTM’s entry into new markets
As such we expect a strong candidate to have the following skills and experience:
− Strategic thinking, creating key action plans for growth including KPIs
− Ability to work in a B2B role
− Ability to create strong content
− Knowledge of SEO
− Knowledge of PPC campaigns
− Knowledge of email campaign management
− Knowledge of social media targeting and maintaining a strong presence
− Capable of autonomous working
− Keen eye for detail
This position would ideally suit someone looking for a flexible or term time only role either working from home or at one of our offices (Colchester, London and Hull). They would be creative, enjoying coming up with ideas to further the awareness of the MTM brand, and follow concepts through to completion.
For further information, please call James Leggett (Managing Director) on 01502 722787, or email a CV and covering email to [email protected].