ACS International Schools is looking for a Marketing Manager to join the marketing team. ACS Marketing team is the engine of growth driving enrolment and advocacy for ACS’s UK schools. Each of the 3 UK schools is individual. ACS Hillingdon is forging a path in education by offering both the academically challenging IB, and US curriculum appealing to both international and local families, but also new courses in VFX with Pinewood studios and Expressive arts with LAMDA.

The Marketing Manager will play a key role in sharing the exciting range of opportunities and wonderful student success stories that ACS Hillingdon offers with an engaged Greater London audience. You will have social media skills, a can-do attitude and be able to build strong internal relationships to source and share the personal stories and insights that make Hillingdon so special. You’ll thrive in a community that welcomes everyone and wants each of our students to realise their potential and be the global thinkers and doers of tomorrow. You’ll need to understand the premium brand position of the school and manage its presence through compelling social media, communications and materials and open day events. You’ll support our Admissions team with ideas and be ready to roll your sleeves up to ensure the best customer experience for all visiting families. This is a role with opportunity to make an impact in a highly supportive, communal environment in a beautiful location. within London. ACS Hillingdon is a unique school. This is a one-off opportunity to join a very special school at an exciting time of growth.

Main areas of focus

• Develop and apply market understanding to marketing plans (central London and local internationally-minded families)
• Help plan digital campaigns
• Social Media content development & posting
• Source and develop school, teacher, student stories and turn into compelling content
• Manage parent-facing enrolment events and open days
• Brand champion ensuring advocacy and engagement with brand guidelines and ACS values internally.
• Support the Head with compelling comms, (as required)
• Manage budgets
• This role reports to the Head of Marketing and Communications UK schools.

You will be based 2 or 3 days a week at Hillingdon 1 day at our head office in Cobham with the wider marketing team. Flexibility on hybrid working during off-peak times.

This position could be right for you if you:

• Can demonstrate good market understanding of both international and local families.
• Have experience in premium sectors
• Have utilised digital platforms and content
• Have previously managed events (between 50 and 250 people)
• Have local market knowledge (Central & West London, Uxbridge & Bucks)
• Are a people-person with a desire to get “stuck in” a school environment

Why join ACS International Schools?

ACS International Schools is the leading International Schools group within the UK with 3 schools in and close to London serving a mixed community of internationally-minded local families, expats on long term assignments and international boarders (Cobham only). It is a pioneering group borne out of a desire to provide a broad education for internationally-minded students who want to find their place in and contribute to a global society. Founded more than 50 years ago, the education ACS offers (based originally on the American education system) now embraces a broad international curriculum that includes the highly regarded IB. Half of our students now go on to attend UK universities, with more and more local families wanting the benefit of an education that promotes independent thinking, a global mindset and a desire to make the world a better place for their children.

Our ACS Values are

• Welcome Everyone
• Aim High and Make it Happen
• Imagine Better
• Work Together
• Act with Kindness

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

• Marketing professional with demonstrable experience of digital & social campaign marketing
• Experience of managing social media accounts
• Data rational with the ability to analyse
• Ability to build positive relationships
• Event organisation experience desirable
• Good project management skills with an eye for detail and an ability to see things through.
• Bright, open, confident, resourceful and highly professional
• Self-starting with the ability to operate independently and as a team.
• Proven ability in influencing in order to cultivate relationships and motivating people to act with all stakeholders, including Senior Leadership.
• Able to work in a fast paced environment with the impetus to make things happen ACS is committed to inclusion across race, gender, faith, identity and abilities.

We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values. ACS is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.

 

ACS International Schools is recruiting a Dean of Admissions to join our Hillingdon Campus.
The Dean of Admissions will be driving student enrolment by leading the School’s Admissions function and actively participating in marketing programmes. You will act as an ambassador for the school and the wider ACS International Schools to prospective students and their families, relocation agents, education consultants, business representatives, school visitors and the general public.
This role sits as part of the School Leadership Team, managing enrolment planning and data interpretation, assisting families in their international relocations, admission and transition into the school, and works closely with Marketing to support the delivery of marketing and enrolment strategies.
Principal Accountabilities:
Managing Admissions
Managing Re-enrolments
Leading the Admissions Team
Contribute to the School Leadership and broader ACS Team
Maintain and develop the Financial Assistance Programme
Keep up-to-date with School developments and wider ACS
Marketing and Business Development Management
Information and Forecasting
Knowledge, Skills & Experience Required:
Qualifications:
Degree level required (education, marketing or related subject an advantage)
Able to develop admission and marketing information and correspondence with a high degree of accuracy
Experience:
Understanding of and commitment to the Purpose, Vision and Values of ACS International Schools
A high degree of emotional intelligence, allied with outstanding interpersonal skills
Excellent communication skills in written and spoken English
Self-reflective, with interest in encouraging self-reflection in others
Readiness to be accountable for mistakes, seeing them as an opportunity for growth
Ability to contribute diverse perspectives to the leadership of the school
A reflective and analytical thinker
An entrepreneurial problem-solver
Resilience in the face of challenges and adversity
Team management
Budget management & business / sales skills
Proven experience in use of databases and general IT applications and production / interpretation of statistical information and reports
Previous Admissions experience in an international school environment an advantage Understanding/experience with IB programmes (especially IBDP and IBCP) and AP’s an advantage
Experience working in a busy, hands-on customer/family service environment and delivery of outstanding customer/family experiences
Handling sensitive and confidential data
This role is based at ACS Hillingdon
Salary range: £55,00 – £67,500
ACS is committed to inclusion across race, gender, faith, identity and abilities. We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values. ACS is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.

ACS International Schools is looking for a Marketing Officer to join the marketing team. ACS Marketing team is the engine of growth driving enrolment and advocacy for ACS’s UK schools. Each of the 3 UK schools is individual. ACS Hillingdon is forging a path in education by offering both the academically challenging IB, and US curriculum appealing to both international and local families, but also new courses in SFX with Pinewood studios and Expressive arts with LAMDA.
The Marketing Officer will play a key role in sharing the exciting range of opportunities and wonderful student success stories that ACS Hillingdon offers with an engaged Greater London audience . You will have social media skills a can-do attitude and be able to build strong internal relationships to source and share the personal stories and insights that make Hillingdon so special. You’ll thrive in a community that welcomes everyone and wants each of our students to realise their potential and be the global thinkers and doers of tomorrow. You’ll need to understand the premium brand position of the school and manage its presence through compelling social media, communications and materials and open day events. You’ll support our Admissions team with ideas and be ready to roll your sleeves up to ensure the best customer experience for all visiting families. This is a role with opportunity to make an impact in a highly supportive, communal environment in a beautiful location. within London. ACS Hillingdon is a unique school. This is a one-off opportunity to join a very special school at an exciting time of growth.
Main areas of focus:
Develop and apply market understanding to marketing plans (central London and local internationally-minded families)
Help plan digital campaigns
Social Media content development & posting
Source and develop school, teacher, student stories and turn into compelling content
Manage parent-facing enrolment events and open days
Brand champion ensuring advocacy and engagement with brand guidelines and ACS values internally. • Support the Head with compelling comms, (as required)
Manage budgets This role reports to the Head of Marketing and Communications UK schools. You will be based 2 or 3 days a week at Hillingdon 1 day at our head office in Cobham with the wider marketing team. Flexibility on hybrid working during off-peak times.
This position could be right for you if you:
Can demonstrate good market understanding of both international and local families.
Have experience in premium sectors
Have utilised digital platforms and content
Have previously managed events (between 50 and 250 people)
Have local market knowledge (Central & West London, Uxbridge & Bucks)
Are a people-person with a. desire to get stuck into a school environment
Why join ACS International Schools?
ACS International Schools is the leading International Schools group within the UK with 3 schools in and close to London serving a mixed community of internationally-minded local families, expats on long term assignments and international boarders (Cobham only). It is a pioneering group borne out of a desire to provide a broad education for internationally-minded students who want to find their place in and contribute to a global society. Founded more than 50 years ago, the education ACS offers (based originally on the American education system) now embraces a broad international curriculum that includes the highly regarded IB. Half of our students now go on to attend UK universities, with more and more local families wanting the benefit of an education that promotes independent thinking, a global mindset and a desire to make the world a better place for their children. Our ACS Values are Welcome Everyone Aim High and Make it Happen Imagine Better Work Together Act with Kindness
KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED
Marketing professional with demonstrable experience of digital & social campaign marketing
Experience of managing social media accounts
Data rational with the ability to analyse
Ability to build positive relationships
Event organisation experience desirable
Good project management skills with an eye for detail and an ability to see things through.
Bright, open, confident, resourceful and highly professional
Self-starting with the ability to operate independently and as a team.
Proven ability in influencing in order to cultivate relationships and motivating people to act with all stakeholders, including Senior Leadership.
Able to work in a fast paced environment with the impetus to make things happen ACS is committed to inclusion across race, gender, faith, identity and abilities.
We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values. ACS is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.
Job Type: Full-time
Salary: From £35,000.00 per year
Benefits:
Company events
Company pension
Employee discount
Free parking
Gym membership
On-site parking
Private medical insurance
Referral programme
Sick pay
Wellness programme
Work from home
Schedule:
Monday to Friday
Ability to commute/relocate:
Uxbridge: reliably commute or plan to relocate before starting work (required)
Education:
Bachelor’s (preferred)
Experience:
Digital marketing: 2 years (preferred)
Marketing: 3 years (preferred)
Work Location: Hybrid remote in Uxbridge

Reporting to the Director of Marketing, Development & Admissions this role will be responsible for the overall marketing of all UK schools in order to meet enrolment and retention targets. The Head of UK schools marketing will be responsible for ensuring all UK marketing activities deliver results in line with forecast and targets, will lead innovation to re-imagine the enrolment purchase experience and maximise enquiry conversion working closely with Admissions teams colleagues.
PRINCIPAL ACCOUNTABILITIES

• With the Director of Marketing, Development & Admissions and input from the Senior Planner/ Business Analyst develop and oversee the implementation of a three-year UK marketing growth strategy.
  ● Working with Marketing Managers and Senior Planner/Business Analyst contribute to the planning and forecasting of UK in-year, next year enrolment and a 10-year enrolment forecast.
  ● Analyse the UK Independent and international schools market and identify marketing opportunities for UK schools. Develop insights into segment market behaviors and preferences using market data and owned research, initiate new research needs as appropriate.
  ● Lead and manage the Marketing Managers ACS Cobham, Hillingdon & Egham to set and achieve annual marketing objectives in line with forecasts and develop competitive annual marketing plans.
  ● Champion customer experience and drive innovation and effectiveness across the enquiry purchase cycle, working closely with Director of Marketing, Development & Admissions to bring in new processes, training and best practice to improve customer user experience and maximise enquiry conversions and retention.
  ● Responsible for the development of competitive marketing propositions and campaigns across UK schools, working with key school stakeholders and brand team delivering creative and compelling communications to drive enrolment and retention.
  ● Use market knowledge, market insights and future-thinking to influence UK schools’ product development strategies engaging with Education Strategy Services and school leaders, and lead Marketing Managers to drive innovation and change to evolve the schools’ propositions
  ● Lead a strategy and activation plan to maintain and grow ACS Expat and corporate market share maximizing Relo industry opportunities.
  ● Lead and oversee a UK schools content strategy, ensuring competitive and engaging stories are effectively and consistently communicated through PR, website, a world class social media strategy and parent communications
  ● Lead the school Marketing Managers to ensure sustained engagement with the schools’ SLT to ensure high quality parent/school communications.
  ● Oversee UK Schools engagement with the schools’ Development Committees, support regular fundraising campaigns and events.
  ● Oversee each school’s marketing communications calendar ensuring all business aims are met (fundraising, enrolment, retention, partnerships)
  ● Ensure all communications and initiatives up-hold brand values and guidelines
  ● Oversee school Marketing Managers to execute high quality school events eg graduation, open days, visiting speakers, online events in line with brand values.
  ● Oversee key partnerships such as Discovery Summer Camp

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

• Marketing professional with demonstrable experience of marketing planning, proposition development and developing marketing insights
  ● Marketing qualification desired
  ● Gravitas and leadership qualities
  ● Good project management skills
  ● Clear oral and written communicator with the ability to work effectively and establish credibility with diverse internal and external stakeholders.
  ● Self-starting with the ability to operate independently and as a team.
  ● Positive and good humoured with a flexible, can-do approach.
  ● Analytical ability – forecasting experience desirable
  ● Knowledge of digital and social marketing.
  ​​
  COMPETENCIES & BEHAVIOURS REQUIRED
  ● Open, confident, resourceful and highly professional.
  ● Positive and good humoured with a flexible, can-do approach with adaptability to change.
  ● Proven ability in influencing in order to cultivate relationships and motivating people to act with all stakeholders, including Senior Leadership.
  ● Multitasking ability
  ● A pioneering attitude and questioning the status quo.
  ● Ability to demonstrate strategic awareness
  ● Resolution focus
  ● Able to work in a fast-paced environment with the impetus to make things happen

ACS is committed to inclusion across race, gender, faith, identity and abilities. We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values. ACS is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.

Our vision as a marketing team is to be the engine of growth fundamentally setting and driving enrolment and advocacy for ACS’s UK schools. Each of our 3 schools is individual.

ACS Hillingdon is forging the way in education with a refreshing approach to preparing young people for the future world of work. It offers both the academically challenging IB, and US curriculum appealing to both international and local families, but also new courses in SFX with Pinewood studios and Expressive arts with LAMDA.

The Marketing Manager will play a key role in sharing the exciting range of opportunities and wonderful student success stories that ACS Hillingdon offers with an engaged Greater London audience . You will have digital experience, creative ideas, a can-do attitude and be able to build strong internal relationships to discover the personal stories and insights that make Hillingdon so special. You’ll thrive in a community that welcomes everyone and wants each of our students to realise their potential and be the global thinkers and doers of tomorrow.

You’ll need to execute a 360-marketing plan and be responsible for key enrolment driving campaigns and events, maintaining the premium brand position of an ACS school and extending its digital footprint out into the community through compelling social media, communications and materials. You’ll support our Admissions team with ideas to ensure the best customer experience and support the school leadership team with your insights and knowledge on what future families want from a modern education. This is a role with a huge amount of opportunity to make an impact in a highly supportive, high achieving environment in a beautiful location. within London.

What ACS Hillingdon offers is unique in the UK education landscape. This is a one-off opportunity to play a key role in a very special school.

You will have three main areas of responsibility:

Enrolment Driving:

Campaign development and performance tracking

Social Media content development & posting

Key message development and training for internal stakeholders

Set the framework for external PR agency

Internal Comms:

Support the Head with compelling parent comms – video, podcasting, etc

Develop a retention marketing strategy

Source and develop school, teacher, student stories and turn into compelling content

Be the brand champion ensuring advocacy and engagement with brand guidelines and ACS values internally.

Planning and insight:

Plot and track competitors

Understand the market and its segments

Recommend school proposition changes

Develop and execute a 360 marketing plan

Manage budgets and input into strategic planning

This role reports to the Head of UK Schools Marketing. Ideally you will be based 2 or 3 days a week at Hillingdon 1 day at our head office in Cobham with the wider marketing team. Flexibility on hybrid working during off-peak times.

This position could be right for you if you:

Have experience developing 360 enrolment-driving marketing campaigns

Can demonstrate use of consumer insight, competitor tracking and using data effectively

Have experience in premium sectors

Have utilised digital platforms and content

Have previously managed events (between 50 and 250 people)

Have local market knowledge (Central & West London, Uxbridge & Bucks)

Why join ACS International Schools?

ACS International Schools is the leading International Schools group within the UK with 3 schools in and close to London serving a mixed community of internationally-minded local families, expats on long term assignments and international boarders (Cobham only). It is a pioneering group borne out of a desire to provide a broad education for internationally-minded students who want to find their place in and contribute to a global society. Founded more than 50 years ago, the education ACS offers (based originally on the American education system) now embraces a broad international curriculum that includes the highly regarded IB. Half of our students now go on to attend UK universities, with more and more local families wanting the benefit of an education that promotes independent thinking, a global mindset and a desire to make the world a better place for their children.

Our ACS Values are:

Welcome Everyone

Aim High and Make it Happen

Imagine Better

Work Together

Act with Kindness

This is a full time role, based at ACS Hillingdon with weekly time at our Head Office in Cobham. The salary range is £35k – £39k.

ACS is committed to inclusion across race, gender, faith, identity and abilities. We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values. ACS is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.