AMCIS Diploma in Schools Marketing - AMCIS

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AMCIS Diploma in Schools Marketing


The AMCIS Diploma in Schools Marketing is recognised by independent schools as the only sector specific qualification for marketeers, the Diploma is highly regarded and sought after.

As the sector has evolved, so has the role of marketing in schools, and as such the Diploma in Schools Marketing delivers the most cutting edge, relevant, informative and up to date course for those looking to gain experience and knowledge of marketing in the Independent Schools sector today.

The Diploma in Schools Marketing has been developed as a course for those currently working in marketing roles in an independent school.  Candidates need to be mindful that the assignments are relevant to marketing and communications and require input and data directly from these departments.

As the Diploma course specifically focuses on the marketing activity of UK based day/boarding Independent Schools, it is not suitable for those in international schools.

Part 1: Marketing Strategy & Tactics

Wednesday 5 – Thursday 6 October 2022


Day One

  • Review of Key Concepts
    • What is marketing
    • Definitions of marketing
    • Distinctive features of the schools’ market
  • Marketing Planning – A Recommended Approach and Structure
    • Structuring the marketing plan
    • Understanding the planning process
  • Assessing the Current Situation – The Internal Audit
    • How to conduct an audit
    • Case study exercise
  • Assessing the Current Situation – The External Audit
    • Understanding the business environment
    • Analysing your catchment area
    • Exploring trends
    • Competitor behaviour
  • Market Research
    • Research techniques
    • Principles of good research
    • Writing a research brief
  • SWOT Analysis and Setting Objectives
    • Principles of SWOT (or “SWEET” analysis)
    • Setting marketing aims and objectives

Day Two

  • Developing a School Brand
    • What, why and how
    • Defining an effective brand strategy
  • Digital Marketing
    • Social media, SEO, email and content marketing
    • Global trends
    • Good and bad practice examination
  • Marketing Planning
    • Creating a highly effective marketing plan
    • Integrating your plan within the School Development Plan

Part 2: 


Candidates will be required to attend three one day workshops from the six on offer and complete the necessary assignment for the three workshops in order to gain the full Diploma in Schools Marketing.  

Delegates can choose from the following six one day workshops:

Implementing a Marketing Brand – Wednesday 11 January 2023 
Digital Marketing – Thursday 12 January 2023 
Impactful Copywriting – Wednesday 15 March 2023 
Personal Effectiveness – Thursday 16 March 2023 
Marketing Strategy Research – Wednesday 7 June 2023 
Stakeholder Communications – Thursday 8 June 2023 

Course Brochure:
For further details on the Diploma in Schools Marketing, please view the course brochure here: Brochure

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here: T&C’s.

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Registration Form

    Delegate details

    School Information

    Invoicing Information

    Booking Information

    If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. Please tick the relevant boxes to make a selection:

    Course Dates Amcis Member Rate Amcis Non-Member Rate
    Diploma - Part 1
    Marketing Strategy & Tactics
    6 & 7/10/2022
    Diploma - Part 2
    Professional Development
    You need to choose 3 from the 6 workshops below
    Workshop - Implementing a Marketing Brand 11/01/2023
    Workshop - Digital Marketing 12/01/2023
    Workshop - Impactful Copywriting 15/03/2023
    Workshop - Personal Effectiveness 16/03/2023
    Workshop - Marketing Strategy Research 07/06/2023
    Workshop - Stakeholder Communications 08/06/2023

    Venue Information

    Diploma - Part 1 - Online

    Diploma - Part 2 - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

    Confirm Information