CPD Workshop: Digital Marketing - AMCIS

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CPD Workshop: Digital Marketing


If you are interested in attending this event in the future, please email Melissa – [email protected] – to express your interest now. We will be operating a waiting list in case of cancellations.

Professional Development Workshop – 5 hours CPD credits

This is also one of 7 workshops that make up Level 2 of our Diploma in Schools Marketing.


Digital marketing is key to any successful marketing campaign. For schools the challenge is huge – school websites are not an ecommerce site and need to appeal to two very different groups: parents and prospective parents. The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

Workshop Content

  • Digital platforms explored
    • Update on the key social media sites
    • Positives and negatives of the platforms
  • Digital advertising
    • Understanding paid advertising; reviewing and refining tips
    • SEO, Google Analytics and Social Media Insights explained
  • Content marketing strategy
    • What is a content strategy and why is it important?
    • How to create, deliver and manage content
    • Measuring results
  • Digital marketing strategy
    • Update on the digital landscape
    • How to create a digital marketing plan
    • Understanding how digital marketing strategy fits in the bigger picture

There will be an optional post-workshop assignment for delegates.

Course Director

Karen D’Aquilar, Aliciam Marketing Consultancy

Course Dinner

For those booking on to this workshop and implementing a brand, there will be an informal/optional dinner for delegates in the evening.

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, please view here: Ts and Cs.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
9 & 10/10/19
Diploma - Level 2
Professional Development
You need to choose 3 from the 7 workshops below
Workshop - International Marketing 20/11/19
Workshop - Implementing a Marketing Brand 15/01/20
Workshop - Digital Marketing 16/01/20
Workshop - Impactful Copywriting 18/03/20
Workshop - Personal Effectiveness 19/03/20
Workshop - Marketing Strategy Research 10/06/20
Workshop - Stakeholder Communications 11/06/20

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Holiday Inn, Bloomsbury, London

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information