CPD Workshop: Impactful Copywriting - AMCIS

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CPD Workshop: Impactful Copywriting

THIS EVENT IS NOW FULLY BOOKED

If you are interested in attending this event in the future, please email Melissa – [email protected] – to express your interest now. We will be operating a waiting list in case of cancellations.

Professional Development Workshop – 5 hours CPD credits

This is also one of 7 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Whether you are producing traditional adverts, brochures and direct mail or creating e-newsletters or content for digital media your copywriting skills are vital. This course will act as both a refresher for those who write copy on a regular basis looking for a reminder of first principals. It will also be invaluable to those who are new to copywriting or often struggle to know whether they are on the right track or not.

Workshop Content

  • All delegates attending this on-day course are asked to bring a tablet or laptop and the following pieces of copy / writing to the course:
    • A piece of writing of which they are proud
    • A piece of writing they would like to improve
    • A piece of writing they have in mind that they will require for the future
  • Preparing to write
    • Introductions
    • Verbal Identity
    • Key messages
    • Establishing the fundamentals
  • Effective writing techniques
    • Difference between effective and persuasive
    • Key skills and tips
  • Editing
    • The art of editing
    • Common mistakes to avoid
    • Practical tips and checklists There will be an optional post-workshop assignment for delegates.

Course Director

Sian Jones, Director, Sian Jones Consultancy

Course Dinner

For those booking on to this workshop and personal effectiveness, there will be an informal/optional dinner for delegates in the evening.

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, please view here: Ts and Cs.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
9 & 10/10/19
Diploma - Level 2
Professional Development
You need to choose 3 from the 7 workshops below
Workshop - International Marketing 20/11/19
Workshop - Implementing a Marketing Brand 15/01/20
Workshop - Digital Marketing 16/01/20
Workshop - Impactful Copywriting 18/03/20
Workshop - Personal Effectiveness 19/03/20
Workshop - Marketing Strategy Research 10/06/20
Workshop - Stakeholder Communications 11/06/20

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Holiday Inn, Bloomsbury, London

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information