CPD Workshop: Marketing Strategy Research - AMCIS

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CPD Workshop: Marketing Strategy Research

Professional Development Workshop – 5 hours CPD credits

This is also one of 7 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Research lies at the heart of forming any marketing strategy. This one day course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Workshop Content

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach

There will be an optional post-workshop assignment for delegates.

Course Director

Heather Styche-Patel, Head of Insight & Client Services, RSAcademics Ltd

Course Dinner

For those booking on to this workshop and stakeholder communications there will be an informal/ optional dinner for delegates in the evening.

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, please view here: Ts and Cs.

Please note that the following CPD modules are now FULLY BOOKED:-

  • International Marketing – 20 November 2019
  • Digital Marketing – 16 January 2020
  • Impactful Copywriting – 18 March 2020

If you are interested in attending one of these modules in the future, please email Melissa – [email protected] – to express your interest now. We will be operating a waiting list in case of cancellations.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
9 & 10/10/19
Diploma - Level 2
Professional Development
You need to choose 3 from the 7 workshops below
Workshop - International Marketing 20/11/19
Workshop - Implementing a Marketing Brand 15/01/20
Workshop - Digital Marketing 16/01/20
Workshop - Impactful Copywriting 18/03/20
Workshop - Personal Effectiveness 19/03/20
Workshop - Marketing Strategy Research 10/06/20
Workshop - Stakeholder Communications 11/06/20

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Holiday Inn, Bloomsbury, London

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information