CPD Workshop: Stakeholder Communications - AMCIS

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CPD Workshop: Stakeholder Communications

Professional Development Workshop – 5 hours CPD credits

This is also one of 7 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Within a school environment there are many key stakeholders; each with different agendas and expertise. This one-day course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Workshop Content

  • Stakeholder analysis overview
    • Identifying the key stakeholders
    • ‘Stakeholder Analysis Grid’ – how to use it
  • Understanding your stakeholders through research
    • Focus groups
    • Surveys
    • Data insight
  • Building trust with your stakeholders
    • How to engage Senior Management, governors and staff
    • Working with families within your parental body
    • Involving pupils – ideas and suggestions
  • Attracting Disengaged stakeholders
    • Working with local communities and business
    • Alumni programmes – an overview
    • Local and national media relations
    • Creating long term relationships
  • Crisis Management
    • Building trust quickly
    • Managing and sharing information to minimise the impact
  • Creating your own stakeholder engagement plan
    • Learning from best practice case studies
    • How to implement in your school

There will be an optional post-workshop assignment for delegates.

Course Director

Rachel Hadley-Leonard, Consultant, RHL Consulting & Simon Hepburn, Director, Marketing Advice for Schools

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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