CPD Workshop: Stakeholder Communications - AMCIS

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CPD Workshop: Stakeholder Communications

Professional Development Workshop – 5 hours CPD credits

This is also one of 7 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Within a school environment there are many key stakeholders; each with different agendas and expertise. This one-day course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Workshop Content

  • Stakeholder analysis overview
    • Identifying the key stakeholders
    • ‘Stakeholder Analysis Grid’ – how to use it
  • Understanding your stakeholders through research
    • Focus groups
    • Surveys
    • Data insight
  • Building trust with your stakeholders
    • How to engage Senior Management, governors and staff
    • Working with families within your parental body
    • Involving pupils – ideas and suggestions
  • Attracting Disengaged stakeholders
    • Working with local communities and business
    • Alumni programmes – an overview
    • Local and national media relations
    • Creating long term relationships
  • Crisis Management
    • Building trust quickly
    • Managing and sharing information to minimise the impact
  • Creating your own stakeholder engagement plan
    • Learning from best practice case studies
    • How to implement in your school

There will be an optional post-workshop assignment for delegates.

Course Director

Rachel Hadley-Leonard, Consultant, RHL Consulting & Simon Hepburn, Director, Marketing Advice for Schools

Course Dinner

For those booking on to this workshop and marketing strategy research, there will be an informal/optional dinner for delegates in the evening.

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, please view here: Ts and Cs.

Please note that the following CPD modules are now FULLY BOOKED:-

  • International Marketing – 20 November 2019
  • Digital Marketing – 16 January 2020
  • Impactful Copywriting – 18 March 2020

If you are interested in attending one of these modules in the future, please email Melissa – [email protected] – to express your interest now. We will be operating a waiting list in case of cancellations.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
9 & 10/10/19
Diploma - Level 2
Professional Development
You need to choose 3 from the 7 workshops below
Workshop - International Marketing 20/11/19
Workshop - Implementing a Marketing Brand 15/01/20
Workshop - Digital Marketing 16/01/20
Workshop - Impactful Copywriting 18/03/20
Workshop - Personal Effectiveness 19/03/20
Workshop - Marketing Strategy Research 10/06/20
Workshop - Stakeholder Communications 11/06/20

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Holiday Inn, Bloomsbury, London

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information