AMCIS Diploma in Schools Marketing - AMCIS

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AMCIS Diploma in Schools Marketing

Overview

The AMCIS Diploma in Schools Marketing has been running for over 16 years. Recognised by independent schools as the only sector specific qualification for marketeers, the Diploma is highly regarded and sought after.

As the sector has evolved, so has the role of marketing in schools, and following extensive research across our membership and beyond we have restructured and redesigned our Diploma in Schools Marketing to ensure that we deliver the most cutting edge and relevant course for those looking to gain experience and knowledge of marketing in the Independent Schools Sector today.

There are two levels to the new Diploma in Schools Marketing:

Level 1: Marketing Strategy & Tactics – Wednesday 6 & Thursday 7 October 2021 

Online via the Zoom Meetings platform

 

Day One

  • Review of Key Concepts
    • What is marketing
    • Definitions of marketing
    • Distinctive features of the schools’ market
  • Marketing Planning – A Recommended Approach and Structure
    • Structuring the marketing plan
    • Understanding the planning process
  • Assessing the Current Situation – The Internal Audit
    • How to conduct an audit
    • Case study exercise
  • Assessing the Current Situation – The External Audit
    • Understanding the business environment
    • Analysing your catchment area
    • Exploring trends
    • Competitor behaviour
  • Market Research
    • Research techniques
    • Principles of good research
    • Writing a research brief
  • SWOT Analysis and Setting Objectives
    • Principles of SWOT (or “SWEET” analysis)
    • Setting marketing aims and objectives

Day Two

  • Developing a School Brand
    • What, why and how
    • Defining an effective brand strategy
  • Digital Marketing
    • Social media, SEO, email and content marketing
    • Global trends
    • Good and bad practice examination
  • Marketing Planning
    • Creating a highly effective marketing plan
    • Integrating your plan within the School Development Plan

Level 2: Professional Development

Online via the Zoom Meetings platform

 

Candidates will be required to attend three one day workshops from the six on offer and complete the necessary assignment for the three modules in order to gain the full Diploma in Schools Marketing.

Delegates can choose from the following six one day workshops:

Implementing a Marketing Brand – Wednesday 12 January 2022 (ONLINE)
Digital Marketing – Thursday 13 January 2022 (ONLINE)
Impactful Copywriting – Wednesday 16 March 2022 (ONLINE)
Personal Effectiveness – Thursday 17 March 2022 (ONLINE)
Stakeholder Communications – Wednesday 23 March 2022 (ONLINE)
Marketing Strategy Research – Wednesday 8 June 2022 (ONLINE)


Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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Registration Form

    Delegate details

    School Information

    Invoicing Information

    Booking Information

    If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. Please tick the relevant boxes to make a selection:

    Course Dates Amcis Member Rate Amcis Non-Member Rate
    Diploma - Level 1
    Marketing Strategy & Tactics
    6 & 7/10/2021
    Diploma - Level 2
    Professional Development
    You need to choose 3 from the 6 workshops below
    Workshop - Implementing a Marketing Brand 12/01/2022
    Workshop - Digital Marketing 13/01/2022
    Workshop - Impactful Copywriting 16/03/2022
    Workshop - Personal Effectiveness 17/03/2022
    Workshop - Stakeholder Communications 23/03/2022
    Workshop - Marketing Strategy Research 08/06/2022

    Venue Information

    Diploma - Level 1 - Online

    Diploma - Level 2 / CPD Workshops - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

    Confirm Information