AMCIS Diploma in Schools Marketing - AMCIS

Admissions, Marketing & Communications in Independent Schools

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AMCIS Diploma in Schools Marketing


The AMCIS Diploma in Schools Marketing has been running for over 15 years. Recognised by independent schools as the only sector specific qualification for marketeers, the Diploma is highly regarded and sought after.

As the sector has evolved, so has the role of marketing in schools, and following extensive research across our membership and beyond we have restructured and redesigned our Diploma in Schools Marketing to ensure that we deliver the most cutting edge and relevant course for those looking to gain experience and knowledge of marketing in the Independent Schools Sector today.

There are two levels to the new Diploma in Schools Marketing:

Level 1: Marketing Strategy & Tactics – 29 & 30 June 2021

Day One

  • Review of Key Concepts
    • What is marketing
    • Definitions of marketing
    • Distinctive features of the schools’ market
  • Marketing Planning – A Recommended Approach and Structure
    • Structuring the marketing plan
    • Understanding the planning process
  • Assessing the Current Situation – The Internal Audit
    • How to conduct an audit
    • Case study exercise
  • Assessing the Current Situation – The External Audit
    • Understanding the business environment
    • Analysing your catchment area
    • Exploring trends
    • Competitor behaviour
  • Market Research
    • Research techniques
    • Principles of good research
    • Writing a research brief
  • SWOT Analysis and Setting Objectives
    • Principles of SWOT (or “SWEET” analysis)
    • Setting marketing aims and objectives

Day Two

  • Developing a School Brand
    • What, why and how
    • Defining an effective brand strategy
  • Digital Marketing
    • Social media, SEO, email and content marketing
    • Global trends
    • Good and bad practice examination
  • Marketing Planning
    • Creating a highly effective marketing plan
    • Integrating your plan within the School Development Plan

Level 2: Professional Development – Various dates in 2021 – Online and London Venue

Candidates will be required to attend three one day workshops from the six on offer and complete the necessary assignment for the three modules in order to gain the full Diploma in Schools Marketing.

Delegates can choose from the following six one day workshops:

Implementing a Marketing Brand – Wednesday 13 January 2021 (ONLINE)
Digital Marketing – Thursday 14 January 2021 (ONLINE)
Impactful Copywriting – Wednesday 17 March 2021 (ONLINE)
Personal Effectiveness – Thursday 18 March 2021 (ONLINE)
Marketing Strategy Research – Wednesday 9 June 2021 (LONDON VENUE)
Stakeholder Communications – Thursday 10 June 2021 (LONDON VENUE)

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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Registration Form

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School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
29 & 30/06/2021
Diploma - Level 2
Professional Development
You need to choose 3 from the 6 workshops below
Workshop - Implementing a Marketing Brand 13/01/21
Workshop - Digital Marketing 14/01/21
Workshop - Impactful Copywriting 17/03/21
Workshop - Personal Effectiveness 18/03/21
Workshop - Marketing Strategy Research 09/06/21
Workshop - Stakeholder Communications 10/06/21

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Online/London venue

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information