AMCIS - IAPS Prep School Marketing Seminar - AMCIS

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AMCIS – IAPS Prep School Marketing Seminar

with practical ideas & sector insight

Advert for the AMCIS IAPS Prep School Marketing Seminar on Thursday 25 January 2024

Thursday 25 January 2024
Holiday Inn, Bloomsbury, London

The AMCIS-IAPS Prep School Seminar is carefully curated to appeal to all those with full or partial responsibility for marketing their prep school on a limited budget, whether you’re a full time specialist, a teacher juggling an extra responsibility, or a busy Head’s secretary. It’s also a great opportunity to network with those performing similar roles in other schools.

We aim for you to leave with fresh insights, shared experience, tried-and-tested ideas you can emulate, plus renewed enthusiasm. 

Brought to you by AMCIS and IAPS working together, the 2024 seminar will include detailed case studies, an insight to using AI in prep school marketing, ideas for optimising your digital presence, and what the current political landscape means for you and your role.


09:15 Registration

10:00 Opening Address – Tom Rogerson, Head, Cottesmore Prep School
Photograph of headmaster Tom Rogerson holding a virtual reality headset above his head. Library shelves filled with books in the background.
Tom Rogerson has worked in the independent school sector for over 30 years and is in his 16th year as Head of Cottesmore Prep School, an award-winning boarding prep school for girls and boys on the border of Surrey and Sussex. In June 2023, The Telegraph reported him as saying that: “We need to prepare [children] for a life of using and living with AI and robots which have AI installed in them. They’ve got to learn for it to be their benevolent servant.”

10:45 CASE STUDY: The building of a new illustrated prospectus and branding
St Michael’s Prep School was awarded the AMCIS 2023 IMPACT Award for Team of the Year and was shortlisted in both the digital and branding categories. In this session, Jane Thornton, Director of Admissions and Marketing (2nd left above), and Taz Usher, Marketing & Media Manager (3rd left above), present a detailed case study of their branding and new prospectus project.

11:35 Coffee break & networking

12:05 The political landscape

Sarah Cunnane, Head of Media & Communications for the Independent Schools Council, takes a look at the  current political landscape and what it means for marketing your school.

12:50 The Early Years Landscape
Carolyn Reed and Katie Cardona, Reed Brand Communications.

13:30 Networking lunch

14:30 Transforming Admissions & Marketing with AI
Photograph of Dr Andy Kemp, Principal of the National Mathematics and Science College

Dr Andy Kemp, Principal, National Mathematics and Science College, will explore the potential of AI in marketing and admissions, and how AI tools can help you do more in less time to promote your schools and help shepherd parents through the admissions journey.

15:15 Optimising your Prep School’s digital presence: trends and actionable insights in 2024
Join Patsy Collinson and Kerwyn Salmons, from 15th Media, as they delve into digital marketing for prep schools. They will share the most effective digital marketing strategies and trends for 2024, from Paid Social to TikTok, ensuring your team stays ahead of the curve.

16:00 Close

*subject to change


What delegates said about the last Prep School Marketing Seminar

“…well run and enjoyable.”
“…very inspirational and professional…”
“…super presentation – insightful, knowledgeable and delivered with confidence and humour.”
“I feel very grateful to be back attending this type of event in person, and was reminded… of the value of networking in person, and the shared support and camaraderie.”


Terms & Conditions:
To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.

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    Details for delegate

    AMCIS or IAPS Member Cost £225
    AMCIS or IAPS Non Member Cost £340


    Holiday Inn, Coram Street, Bloomsbury, London, WC1N 1HT


    Delegates will receive an invoice via email, along with a confirmation of booking. Payment is requested within 30 days of invoice date, and can be made by cheque or BACS. If you need to cancel your booking, the final date to receive a full refund is Wednesday 10 January 2024.


    I have read and agree to abide by the Terms and Conditions