CPD Workshop: Marketing Strategy Research - AMCIS

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CPD Workshop: Marketing Strategy Research


Continuous Professional Development Workshop


  • If you are booking this workshop as part of the full AMCIS Diploma in Schools Marketingplease click here to complete the AMCIS Diploma in Schools Marketing booking Form.
  • If you wish to book this as a single workshop, please complete the booking form below


Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Workshop Content:

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach

There will be an optional post-workshop assignment for delegates.


One day workshop

Course Director:

Heather Styche-Patel, Head of Insight & Client Services, RSAcademics Ltd

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.

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Registration Form

    Delegate details

    School Information

    Invoicing Information

    Booking Information:

    Please tick the workshop(s) that you would like to attend:

    Course Dates AMCIS Member Rate AMCIS Non-Member Rate
    Workshop - Implementing a Marketing Brand 12/01/2022
    Workshop - Digital Marketing FULLY BOOKED.
    Workshop - Digital Marketing FULLY BOOKED
    Workshop - Digital Marketing 03/03/2022
    Workshop - Impactful Copywriting 16/03/2022
    Workshop - Personal Effectiveness 17/03/2022
    Workshop - Stakeholder Communications 23/03/2022
    Workshop - Marketing Strategy Research 08/06/2022

    Venue Information

    CPD Workshops - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

    Confirm Information