CPD Workshop – Digital Marketing

Continuous Professional Development Workshop

Overview:

Digital marketing is key to any successful marketing campaign. For schools the challenge is huge – school websites are not an ecommerce site and need to appeal to two very different groups: parents and prospective parents. The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

Workshop Content:

• Digital platforms explored
  • Update on the key social media sites
  • Positives and negatives of the platforms
• Digital advertising
  • Understanding paid advertising; reviewing and refining tips
  • SEO, Google Analytics and Social Media Insights explained
• Content marketing strategy
  • What is a content strategy and why is it important?
  • How to create, deliver and manage content
  • Measuring results
• Digital marketing strategy
  • Update on the digital landscape
  • How to create a digital marketing plan
  • Understanding how digital marketing strategy fits in the bigger picture

There will be an optional post-workshop assignment for delegates.

Duration:

One day workshop

Course Director:

Emma Fell, Founder, Attenger Digital

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.