CPD Workshop: Digital Marketing - AMCIS

Admissions, Marketing & Communications in Independent Schools

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CPD Workshop: Digital Marketing

ONLINE EVENT

Continuous Professional Development Workshop

Please note:  This workshop is now fully booked and a new date will be added shortly.  If you would like to be added to the waiting list, please contact Melissa Huntsman,  Events and Training Manager:  [email protected]

PLEASE NOTE:

  • If you are booking this workshop as part of the full AMCIS Diploma in Schools Marketingplease click here to complete the AMCIS Diploma in Schools Marketing booking Form.
  • If you wish to book this as a single workshop, please complete the booking form below

Overview:

Digital marketing is key to any successful marketing campaign. For schools the challenge is huge – school websites are not an ecommerce site and need to appeal to two very different groups: parents and prospective parents. The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

Workshop Content:

  • Digital platforms explored
    • Update on the key social media sites
    • Positives and negatives of the platforms
  • Digital advertising
    • Understanding paid advertising; reviewing and refining tips
    • SEO, Google Analytics and Social Media Insights explained
  • Content marketing strategy
    • What is a content strategy and why is it important?
    • How to create, deliver and manage content
    • Measuring results
  • Digital marketing strategy
    • Update on the digital landscape
    • How to create a digital marketing plan
    • Understanding how digital marketing strategy fits in the bigger picture

There will be an optional post-workshop assignment for delegates.

Duration:

One day workshop

Course Director:

Kate Anderson, Director, Aliciam Marketing Consultancy & Claire Kniveton, Director, Aliciam Marketing Consultancy

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.

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