CPD Workshop: Digital Marketing - AMCIS

Admissions, Marketing & Communications in Independent Schools

« Go Back

CPD Workshop: Digital Marketing

Professional Development Workshop – 5 hours CPD credits

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.


Digital marketing is key to any successful marketing campaign. For schools
the challenge is huge – school websites are not an ecommerce site and need
to appeal to two very different groups: parents and prospective parents. The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

Workshop Content

  • Digital platforms explored
    • Update on the key social media sites
    • Positives and negatives of the platforms
  • Digital advertising
    • Understanding paid advertising; reviewing and refining tips
    • SEO, Google Analytics and Social Media Insights explained
  • Content marketing strategy
    • What is a content strategy and why is it important?
    • How to create, deliver and manage content
    • Measuring results
  • Digital marketing strategy
    • Update on the digital landscape
    • How to create a digital marketing plan
    • Understanding how digital marketing strategy fits in the bigger picture

There will be an optional post-workshop assignment for delegates.

PLEASE NOTE that if you are attending this workshop as part of the AMCIS Diploma in Schools Marketing then you will need to complete, submit and gain a satisfactory pass for the assignments for each of the three workshops that you attend.

Course Director

Kate Anderson, Director, Aliciam Marketing Consultancy
Claire Kniveton, Director, Aliciam Marketing Consultancy

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

Share this:

Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
7 & 8/10/2020
Diploma - Level 2
Professional Development
You need to choose 3 from the 6 workshops below
Workshop - Implementing a Marketing Brand 13/01/2021
Workshop - Digital Marketing 14/01/2021
Workshop - Impactful Copywriting 17/03/2021
Workshop - Personal Effectiveness 18/03/2021
Workshop - Marketing Strategy Research 09/06/2021
Workshop - Stakeholder Communications 10/06/2021

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Holiday Inn, Bloomsbury, London

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information