CPD Workshop: Impactful Copywriting - AMCIS

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CPD Workshop: Impactful Copywriting

Professional Development Workshop – 5 hours CPD credits

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Whether you are producing traditional adverts, brochures and direct mail or creating e-newsletters or content for digital media your copywriting skills are vital. This course will act as both a refresher for those who write copy on a regular basis and are looking for a reminder of first principals and it will also be invaluable to those who are new to copywriting or often struggle to know whether they are on the right track or not.

Workshop Content

  • All delegates attending this course are asked to bring a tablet or laptop and the following pieces of copy / writing to the course:
    • A piece of writing of which they are proud
    • A piece of writing they would like to improve
    • A piece of writing they have in mind that they will require for the future
  • Preparing to write
    • Introductions
    • Verbal Identity
    • Key messages
    • Establishing the fundamentals
  • Effective writing techniques
    • Difference between effective and persuasive
    • Key skills and tips
  • Editing
    • The art of editing
    • Common mistakes to avoid
    • Practical tips and checklists

There will be an optional post-workshop assignment for delegates.

PLEASE NOTE that if you are attending this workshop as part of the AMCIS Diploma in Schools Marketing then you will need to complete, submit and gain a satisfactory pass for the assignments for each of the three workshops that you attend.

Course Director

Sian Jones, Director, Sian Jones Consultancy

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
7 & 8/10/2020
Diploma - Level 2
Professional Development
You need to choose 3 from the 6 workshops below
Workshop - Implementing a Marketing Brand 13/01/2021
Workshop - Digital Marketing 14/01/2021
Workshop - Impactful Copywriting 17/03/2021
Workshop - Personal Effectiveness 18/03/2021
Workshop - Marketing Strategy Research 09/06/2021
Workshop - Stakeholder Communications 10/06/2021

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Holiday Inn, Bloomsbury, London

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information