CPD Workshop – Implementing a Marketing Brand

ONLINE EVENT

Continuous Professional Development Workshop

Overview:

Branding within an Independent School setting poses large challenges. The need to balance tradition with 21st Century thinking is paramount. To maintain a successful school brand it has to reflect the values and vision of the school. This practical one-day course will equip delegates with the knowledge and tools to assess and potentially develop their own school identity.

Workshop Content:

• How to assess your School Brand identity – practical tips and procedures to assess your own school brand identity
• Define a brand identity in 10/20 words – an exercise to define the definitions of school brand identity, brand personality and brand image
• Creating your distinctive school brand
  • Reviewing your communications
  • Competitor research
  • Understanding your verbal identity
  • Working with agencies
• Choosing a partner
  • Organising a design pitch
  • Assessing agencies – the good and the bad!
• Planning implementation
  • Conducting a photography and signage audit
  • Developing an implementation programme, timescales and process
  • Phased implementation
• Brand guidelines
  • Writing a brief
  • Managing implementation

There will be an optional post-workshop assignment for delegates.

Duration:

One day workshop

Course Director:

Shaun Mears, Director, Quantock

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.