CPD Workshop: Implementing a Marketing Brand - AMCIS

Admissions, Marketing & Communications in Independent Schools

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CPD Workshop: Implementing a Marketing Brand


Professional Development Workshop – 5 hours CPD credits

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.


Branding within an Independent School setting poses large challenges. The need to balance tradition with 21st Century thinking is paramount. To maintain a successful school brand it has to reflect the values and vision of the school. This practical one-day course will equip delegates with the knowledge and tools to assess and potentially develop their own school identity.

Workshop Content

  • How to assess your School Brand identity – practical tips and procedures to assess your own school brand identity
  • Define a brand identity in 10/20 words – an exercise to define the definitions of school brand identity, brand personality and brand image
  • Creating your distinctive school brand
    • Reviewing your communications
    • Competitor research
    • Understanding your verbal identity
    • Working with agencies
  • Choosing a partner
    • Organising a design pitch
    • Assessing agencies – the good and the bad!
  • Planning implementation
    • Conducting a photography and signage audit
    • Developing an implementation programme, timescales and process
    • Phased implementation
  • Brand guidelines
    • Writing a brief
    • Managing implementation

There will be an optional post-workshop assignment for delegates.

PLEASE NOTE that if you are attending this workshop as part of the AMCIS Diploma in Schools Marketing then you will need to complete, submit and gain a satisfactory pass for the assignments for each of the three workshops that you attend.

Course Director

Shaun Mears, Director, Quantock

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
29 & 30/06/2021
Diploma - Level 2
Professional Development
You need to choose 3 from the 6 workshops below
Workshop - Implementing a Marketing Brand 13/01/21
Workshop - Digital Marketing 25/03/21
Workshop - Impactful Copywriting 17/03/21
Workshop - Personal Effectiveness 18/03/21
Workshop - Marketing Strategy Research 09/06/21
Workshop - Stakeholder Communications 10/06/21

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Online

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information