CPD Workshop: Marketing Strategy Research - AMCIS

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CPD Workshop: Marketing Strategy Research


Continuous Professional Development Workshop


Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Workshop Content:

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach

There will be an optional post-workshop assignment for delegates.


One day workshop

Course Director:

Heather Styche-Patel, Head of Strategy, Marketing and Development, RSAcademics Ltd

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  T&C’s.

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    Booking Information:

    Please tick the workshop(s) that you would like to attend:

    Course Dates AMCIS Member Rate AMCIS Non-Member Rate
    Workshop - Implementing a Marketing Brand 10/01/2024
    Workshop - Impactful Copywriting 13/03/2024
    Workshop - Personal Effectiveness 14/03/2024
    Workshop - Marketing Strategy Research 05/06/2024
    Workshop - Stakeholder Communications 06/06/2024
    Workshop - Digital Marketing 12/06/2024

    Venue Information

    CPD Workshops - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

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