CPD Workshop: Marketing Strategy Research - AMCIS

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CPD Workshop: Marketing Strategy Research


Professional Development Workshop – 5 hours CPD credits

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.


Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Workshop Content

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach

There will be an optional post-workshop assignment for delegates.

PLEASE NOTE that if you are attending this workshop as part of the AMCIS Diploma in Schools Marketing then you will need to complete, submit and gain a satisfactory pass for the assignments for each of the three workshops that you attend.

Course Director

Heather Styche-Patel, Head of Insight & Client Services, RSAcademics Ltd

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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Registration Form

Delegate details

School Information

Invoicing Information

Booking Information

If you would like to enrol on the AMCIS Diploma please tick for Level 1, Level 2 or both and also choose the 3 Level 2 workshops you would like to enrol in. If you wish to sign up for individual workshops and NOT the Diploma, please just choose your workshops. Please tick the relevant boxes to make your selection:

Course Dates Amcis Member Rate Amcis Non-Member Rate
Diploma - Level 1
Marketing Strategy & Tactics
29 & 30/06/2021
Diploma - Level 2
Professional Development
You need to choose 3 from the 6 workshops below
Workshop - Implementing a Marketing Brand 13/01/21
Workshop - Digital Marketing 25/03/21
Workshop - Impactful Copywriting 17/03/21
Workshop - Personal Effectiveness 18/03/21
Workshop - Marketing Strategy Research 09/06/21
Workshop - Stakeholder Communications 10/06/21

Venue Information

Diploma - Level 1 - Needham House Hotel, Hitchin, Hertfordshire

Diploma - Level 2 / CPD Workshops - Online

Payment Information

Delegates will receive an invoice via email, along with a confirmation letter

Confirm Information