CPD Workshop: Marketing Strategy Research - AMCIS

Admissions, Marketing & Communications in Independent Schools

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CPD Workshop: Marketing Strategy Research


Professional Development Workshop – 5 hours CPD credits

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.


Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Workshop Content

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach

There will be an optional post-workshop assignment for delegates.

PLEASE NOTE that if you are attending this workshop as part of the AMCIS Diploma in Schools Marketing then you will need to complete, submit and gain a satisfactory pass for the assignments for each of the three workshops that you attend.

Course Director

Heather Styche-Patel, Head of Insight & Client Services, RSAcademics Ltd

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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Registration Form

    Delegate details

    School Information

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    Booking Information

    Please tick the relevant boxes to make your selection:

    Course  Dates Amcis Member Rate Amcis Non-Member Rate
    Marketing Strategy Research 9/6/2021
    Stakeholder Communications 10/6/2021
    Impactful Copywriting  16/6/2021 
    Personal Effectiveness  17/6/2021 

    Venue Information

    CPD Workshops - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

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