CPD Workshop: Stakeholder Communications - AMCIS

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CPD Workshop: Stakeholder Communications


Continuous Professional Development Workshop


  • If you are booking this workshop as part of the full AMCIS Diploma in Schools Marketingplease click here to complete the AMCIS Diploma in Schools Marketing booking Form.
  • If you wish to book this as a single workshop, please complete the booking form below


Within a school environment there are many key stakeholders; each with different agendas and expertise. This course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy is needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Workshop Content:

  • Stakeholder analysis overview
    • Identifying the key stakeholders
    • ‘Stakeholder Analysis Grid’ – how to use it
  • Understanding your stakeholders through research
    • Focus groups
    • Surveys
    • Data insight
  • Building trust with your stakeholders
    • How to engage Senior Management, governors and staff
    • Working with families within your parental body
    • Involving pupils – ideas and suggestions
  • Attracting disengaged stakeholders
    • Working with local communities and business
    • Alumni programmes – an overview
    • Local and national media relations
    • Creating long term relationships
  • Crisis management
    • Building trust quickly
    • Managing and sharing information to minimise the impact
  • Creating your own stakeholder engagement plan
    • Learning from best practice case studies
    • How to implement in your school

There will be an optional post-workshop assignment for delegates.


One day workshop

Course Director:

Rachel Hadley-Leonard, Consultant, RHL Consulting

Terms & Conditions:

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here: T&C’s.

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Registration Form

    Delegate details

    School Information

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    Booking Information:

    Please tick the workshop(s) that you would like to attend:

    Course Dates AMCIS Member Rate AMCIS Non-Member Rate
    Workshop - Implementing a Marketing Brand 12/01/2022
    Workshop - Digital Marketing FULLY BOOKED.
    Workshop - Digital Marketing FULLY BOOKED
    Workshop - Digital Marketing 03/03/2022
    Workshop - Impactful Copywriting 16/03/2022
    Workshop - Personal Effectiveness 17/03/2022
    Workshop - Stakeholder Communications 23/03/2022
    Workshop - Marketing Strategy Research 08/06/2022

    Venue Information

    CPD Workshops - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

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