CPD Workshop: Stakeholder Communications - AMCIS

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CPD Workshop: Stakeholder Communications

ONLINE EVENT

Professional Development Workshop 

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Within a school environment there are many key stakeholders; each with different agendas and expertise. This course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy is needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Workshop Content

  • Stakeholder analysis overview
    • Identifying the key stakeholders
    • ‘Stakeholder Analysis Grid’ – how to use it
  • Understanding your stakeholders through research
    • Focus groups
    • Surveys
    • Data insight
  • Building trust with your stakeholders
    • How to engage Senior Management, governors and staff
    • Working with families within your parental body
    • Involving pupils – ideas and suggestions
  • Attracting disengaged stakeholders
    • Working with local communities and business
    • Alumni programmes – an overview
    • Local and national media relations
    • Creating long term relationships
  • Crisis management
    • Building trust quickly
    • Managing and sharing information to minimise the impact
  • Creating your own stakeholder engagement plan
    • Learning from best practice case studies
    • How to implement in your school

There will be an optional post-workshop assignment for delegates.

Course Director

Rachel Hadley-Leonard, Consultant, RHL Consulting Simon Hepburn, Director, Marketing Advice for Schools

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.

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    Please tick the relevant boxes to make your selection:

    Course  Dates Amcis Member Rate Amcis Non-Member Rate
    Marketing Strategy Research 9/6/2021
    Stakeholder Communications 10/6/2021
    Impactful Copywriting  16/6/2021 
    Personal Effectiveness  17/6/2021 

    Venue Information

    CPD Workshops - Online

    Payment Information

    Delegates will receive an invoice via email, along with a confirmation letter

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