CPD Workshop: Stakeholder Communications

Professional Development Workshop – 5 hours CPD credits

This is also one of 6 workshops that make up Level 2 of our Diploma in Schools Marketing.

Overview

Within a school environment there are many key stakeholders; each with different agendas and expertise. This course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy is needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Workshop Content

• Stakeholder analysis overview
  • Identifying the key stakeholders
  • ‘Stakeholder Analysis Grid’ – how to use it
• Understanding your stakeholders through research
  • Focus groups
  • Surveys
  • Data insight
• Building trust with your stakeholders
  • How to engage Senior Management, governors and staff
  • Working with families within your parental body
  • Involving pupils – ideas and suggestions
• Attracting disengaged stakeholders
  • Working with local communities and business
  • Alumni programmes – an overview
  • Local and national media relations
  • Creating long term relationships
• Crisis management
  • Building trust quickly
  • Managing and sharing information to minimise the impact
• Creating your own stakeholder engagement plan
  • Learning from best practice case studies
  • How to implement in your school

There will be an optional post-workshop assignment for delegates.

Course Director

Rachel Hadley-Leonard, Consultant, RHL Consulting Simon Hepburn, Director, Marketing Advice for Schools

Terms & Conditions

To read our Terms and Conditions relating to booking, attendance and payment of this event, along with our cancellation and refund policy, please view here:  Ts and Cs.