Head of Marketing and Admissions
Oswestry School seeks a Head of Marketing and Admissions to play a pivotal role in leading on all marketing and admissions activities and delivering the key departmental objectives: maximising recruitment of pupils to the School, whilst also enhancing the School’s relationship with current parents and the wider school community. The role combines both strategic thinking with day to day marketing activity.
Responsibilities would include keeping the Marketing & Admissions Strategy under review and update on an annual basis; to plan and implement national and international marketing initiatives; to ensure that the School communicates in a consistent, accurate, professional and prompt manner with all key audiences; management of the school’s website; creating high-quality content for marketing and admissions collateral, working with external designers and agencies as required; to manage and lead the School’s presence on social media platforms, including Twitter, Facebook, Instagram and LinkedIn, ensuring accuracy and relevance across the board; keeping up-to-date with advances in social media technology.
monitor the media, online and offline, maximising opportunities for positive PR; to act as ‘brand guardian’ and maintain brand assets; ensuring the internal communications messaging and branding is consistent across all platforms and in line with external communication messaging; to carry out other such duties as may be reasonably required relating to the job as asked by the Line Manager
The Head of Marketing and Admissions is a senior leadership role reporting directly to the Headmaster and the postholder will be expected to attend senior leadership team meetings. There are currently three members of the Marketing and Admissions team: Director of (overseas) Admissions, (domestic) Registrar, and Alumni Relations Manager. Each works less than full time and will be line managed by the Head of Marketing and Admissions. It is expected that a marketing and admissions assistant (or similar) will be appointed by the postholder.
Details available upon request. To arrange an informal discussion regarding the post, please contact Kerry Bennett (HR Officer) on 01691 655711 or email at firstname.lastname@example.org
Generous fee discounts for staff children, as well as a medical support package and use of facilities, help emphasise that Oswestry School is a community which cares for its employees.
Oswestry School is an independent, co-educational day & boarding school, with a 11-18 senior school of c.350 pupils and a 4-11 junior school (Bellan House) of c.120 pupils. The strong ethos of the school is reflected in its fabulous pastoral care and sense of community. The School recently underwent inspection, with an excellent report. As well as providing a fantastic learning and living environment for young people, Oswestry School offers an enjoyable, challenging and rewarding working environment.
The school reserves the right to offer the post at any stage in the appointment process or not to offer the post.
The School is committed to safeguarding and promoting the welfare of children and young people. Applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure and Barring Service.
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