Our vision as a marketing team is to be the engine of growth fundamentally setting and driving enrolment and advocacy for ACS’s UK schools. Each of our 3 schools is individual.
ACS Hillingdon is forging the way in education with a refreshing approach to preparing young people for the future world of work. It offers both the academically challenging IB, and US curriculum appealing to both international and local families, but also new courses in SFX with Pinewood studios and Expressive arts with LAMDA.
The Marketing Manager will play a key role in sharing the exciting range of opportunities and wonderful student success stories that ACS Hillingdon offers with an engaged Greater London audience . You will have digital experience, creative ideas, a can-do attitude and be able to build strong internal relationships to discover the personal stories and insights that make Hillingdon so special. You’ll thrive in a community that welcomes everyone and wants each of our students to realise their potential and be the global thinkers and doers of tomorrow.
You’ll need to execute a 360-marketing plan and be responsible for key enrolment driving campaigns and events, maintaining the premium brand position of an ACS school and extending its digital footprint out into the community through compelling social media, communications and materials. You’ll support our Admissions team with ideas to ensure the best customer experience and support the school leadership team with your insights and knowledge on what future families want from a modern education. This is a role with a huge amount of opportunity to make an impact in a highly supportive, high achieving environment in a beautiful location. within London.
What ACS Hillingdon offers is unique in the UK education landscape. This is a one-off opportunity to play a key role in a very special school.
You will have three main areas of responsibility:
Campaign development and performance tracking
Social Media content development & posting
Key message development and training for internal stakeholders
Set the framework for external PR agency
Support the Head with compelling parent comms – video, podcasting, etc
Develop a retention marketing strategy
Source and develop school, teacher, student stories and turn into compelling content
Be the brand champion ensuring advocacy and engagement with brand guidelines and ACS values internally.
Planning and insight:
Plot and track competitors
Understand the market and its segments
Recommend school proposition changes
Develop and execute a 360 marketing plan
Manage budgets and input into strategic planning
This role reports to the Head of UK Schools Marketing. Ideally you will be based 2 or 3 days a week at Hillingdon 1 day at our head office in Cobham with the wider marketing team. Flexibility on hybrid working during off-peak times.
This position could be right for you if you:
Have experience developing 360 enrolment-driving marketing campaigns
Can demonstrate use of consumer insight, competitor tracking and using data effectively
Have experience in premium sectors
Have utilised digital platforms and content
Have previously managed events (between 50 and 250 people)
Have local market knowledge (Central & West London, Uxbridge & Bucks)
Why join ACS International Schools?
ACS International Schools is the leading International Schools group within the UK with 3 schools in and close to London serving a mixed community of internationally-minded local families, expats on long term assignments and international boarders (Cobham only). It is a pioneering group borne out of a desire to provide a broad education for internationally-minded students who want to find their place in and contribute to a global society. Founded more than 50 years ago, the education ACS offers (based originally on the American education system) now embraces a broad international curriculum that includes the highly regarded IB. Half of our students now go on to attend UK universities, with more and more local families wanting the benefit of an education that promotes independent thinking, a global mindset and a desire to make the world a better place for their children.
Our ACS Values are:
Aim High and Make it Happen
Act with Kindness
This is a full time role, based at ACS Hillingdon with weekly time at our Head Office in Cobham. The salary range is £35k – £39k.
ACS is committed to inclusion across race, gender, faith, identity and abilities. We believe that diversity helps us to fulfil our purpose, realise our vision and exemplify our values. ACS is committed to safeguarding and promoting the welfare of children and young people and, as an employee of ACS, you are expected to share this commitment. This position is therefore subject to an enhanced Disclosure and Barring Service Check.