SCHOOL COMMUNICATIONS - AMCIS writes for SMP magazine - AMCIS

Admissions, Marketing & Communications in Independent Schools

Login
« Go Back

SCHOOL COMMUNICATIONS – AMCIS writes for SMP magazine

AMCIS communications manager Rachel Kerr writes for the winter edition of School Management Plus magazine on the importance of integrity in school communications.

Rachel calls the CIPR’s concept of ‘mutual understanding’ between an organisations and its publics, as expressed in the CIPR’s definition of PR ‘vital’, and urges those in school communications roles to challenge and questions themselves and colleagues (see p.35).

 

Image of article called 'School comms: is the tail wagging the dog?' Text plus graphic of jumping dog and pic of author Rachel Kerr

 

January 2022

Share this: