Admissions Conference

Erica Farmer

Founder, EricaFarmer.ai

Bio

Erica is a leading voice on human-AI collaboration who helps organisations and professionals learn different ways to efficiently and effectively use AI to assist in their daily work. . Erica is the Founder of EricaFarmer.ai, the author of AI for People Professionals, and hosts the popular AI for the Average Joe podcast.

Drawing on 25 years from her corporate career with major UK brands including LV=, Virgin, and British Gas, Erica specialises in what she calls the "AI dividend" - the practical, immediate wins of using AI well, without losing the human judgement and creativity that make great work great. At the AMCIS Admissions Conference, she’ll bring that same straight-talking approach to help admissions teams find the AI applications that make a real difference to their work.

Session brief

In this practical 90-minute workshop, AI and Future Skills specialist Erica Farmer will demystify generative AI through her accessible, straight-talking “AI for the Average Joe” approach. You’ll learn what AI can and cannot do, how to prompt it effectively and how to move beyond using it for transactional tasks.

This is not about turning school marketing and admissions professionals into technology experts or taking the human touch out of the parent and pupil experience. It is about ensuring you have the confidence, judgement and practical skills to use AI well, freeing up more time for the relationships that convert enquiries into applications, in a world where pupils and parents increasingly expect informed, relevant and responsive experiences.

: ericafarmer.ai
: https://www.linkedin.com/company/ericafarmer-ai/

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Sadie Restorick

Sadie Restorick helps organisations build resilient, high-performing cultures through workplace wellbeing, leadership development, and burnout prevention. She trains global teams using evidence-based behavioural science and was named Great British Businesswoman of the Year 2024 and Global Inspirational Woman of the Year 2025.

: https://wellityglobal.com/
: sadierestorick

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Tom Wood

No bio provided

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