Implementing a Marketing Brand

Marketing 

ONLINE EVENT

Branding within an Independent School setting poses large challenges. The need to balance tradition with 21st Century thinking is paramount. To maintain a successful school brand it has to reflect the values and vision of the school.

This practical one-day course will equip delegates with the knowledge and tools to assess and potentially develop their own school identity.

Retention, Recruitment and Beyond

Admissions 

ONLINE EVENT

Explore strategies for recruiting and retaining pupils by understanding parental expectations before and after enrolment, developing parent personas to inform engagement, strengthening feeder school relationships, and implementing effective retention plans that support long-term pupil and family satisfaction.

Event Management

Admissions 

ONLINE EVENT

Uncover how well-designed events can become a powerful driver of school recruitment and reputation. Look at why events matter and how they can meaningfully influence prospective families, before moving into practical approaches to planning and execution that ensure every detail contributes to impact. The session highlights the importance of “when pupils do the talking,” showing how authentic student voice can transform engagement and bring the school experience to life in compelling ways. 

Personal Effectiveness

Marketing 

ONLINE EVENT

Communications and marketing roles within Independent schools are increasingly challenging, requiring complex stakeholder and relationship management often in demanding circumstances. This course will look at the key soft skills those working in, or aspiring to, senior level positions need.

Digital Marketing

Marketing 

ONLINE EVENT

Digital marketing is key to any successful marketing campaign. For schools the challenge is huge – school websites are not an ecommerce site and need to appeal to two very different groups: parents and prospective parents.

The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

Auditing

Admissions

ONLINE EVENT

This workshop takes a critical look at your school’s current positioning, offering practical tools to audit your team and internal capabilities, align and strengthen your school’s branding and communications, and enhance your overall online presence to ensure consistency, clarity, and impact across all channels.

Statistics

Admissions 

ONLINE EVENT

Explore how schools can harness the power of data to drive smarter decision-making in admissions and marketing. Examine how effectively your database and dashboards are working for you, and whether your data is truly telling the right story or introducing misleading “red herrings.”  Focus on gathering meaningful, high-quality data that accurately reflects activity and performance, and how this insight can be used to identify trends and predict future results with greater confidence and clarity.

The Small Print & The Entrance Procedure

Admissions 

ONLINE EVENT

This module provides a comprehensive review of the critical processes that underpin successful and compliant school admissions. It examines the “small print” in detail, including key policies, terms and conditions, safeguarding requirements, and visa considerations. Review how scholarship and bursary programmes align with wider recruitment objectives, and whether entrance assessments are truly fit for purpose in identifying the right candidates. Think about the candidate experience, including how feedback is delivered, and how schools can manage disappointment and waiting lists with professionalism, empathy, and consistency.

International Recruitment

Admissions 

ONLINE EVENT

Learn how to develop an effective international recruitment strategy by auditing your school's current provision, identifying the most suitable international markets, and understanding what makes your school attractive to prospective families. The session covers the transition of international pupils from admissions to academic staff and provides an overview of the visa sponsorship process, with detailed legal requirements addressed separately in The Small Print workshop.

Structuring Your Team

Admissions 

ONLINE EVENT

This session focuses on building an effective admissions team by assessing whether your current structure supports strategic objectives, reviewing individual roles and responsibilities, and distinguishing between productivity and activity to identify training needs. It also explores how to better engage the wider school community, including academic staff, in supporting recruitment activity and strengthening overall departmental impact.

Impactful Copywriting

Admissions 

ONLINE EVENT

Whether you are producing traditional adverts, brochures and direct mail or creating e-newsletters or content for digital media your copywriting skills are vital. This course will act as both a refresher for those who write copy on a regular basis and are looking for a reminder of first principles and it will also be invaluable to those who are new to copywriting or often struggle to know whether they are on the right track or not.

Marketing Strategy Research

Marketing 

ONLINE EVENT

Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.