The Independent Schools Marketing, Admissions & Communications Benchmark Report 2026 is out now.
Launched at the AMCIS Conference 2026 and carried out by Marketing Advisers for Schools with the DES platform, in collaboration with Shared Ambition, it looks yet how these roles are structured, rewarded and valued.
In this webinar, AMCIS and a panel of experts will take you through the report’s findings, from salary and reward to responsibility, progression and recognition, with a closer look at three key themes:
- On the move. 64% of respondents are open to changing roles in the next 12 months. What does this mean for schools and for the profession?
- Why people move. Salary is the most common single reason, but career progression is close behind, and nearly three in four give a reason other than pay.
- What makes people stay. Among respondents who feel valued, 54% are not likely to move, compared with 10% of those who feel undervalued. We’ll explore what recognition, leadership and progression look like in practice.
Chair: Oliver Smith, CEO, AMCIS
AMCIS members can access the full report from inside the Resource Library here
None members can download the report from Marketing Advisors for Schools & the DES platform