Applied to search & digital strategy, the start/stop/continue frameworkt cuts through the noise of a rapidly changing landscape and gives Marketing & Admissions teams a clear, actionable lens for prioritising effort - especially useful when everyone is being pulled in different directions by AI, platform changes, and shifting audience behaviour.
In this webinar, Mike Longfellow, Author at Iff Digital, will share three concrete ideas across each theme - three things to start doing, three to stop, and three to continue - giving you nine practical takeaways you can bring straight back to your team.
