Director of Marketing, Admissions and Engagement
Cokethorpe School
As a Senior Leadership Team (SLT) member reporting to the Head, the Director of Marketing, Admissions and Engagement strategically drives the school’s growth agenda. The role owns public presentation, pupil recruitment, and relationship building across all stakeholders, including prospective families, alumni, and governors.
In a competitive private school landscape, this role differentiates the school via its core values and drives pupil growth. The role has three core strategic pillars: leading a best-in-class demand generation and brand programme; providing strategic direction and data intelligence to the Admissions team; and owning the school’s External Relations Strategy and KPI framework at SLT level. Day-to-day operational delivery sits with the Head of Marketing and Admissions Registrar and their respective teams; the Director’s focus is on setting direction, driving performance and raising the school’s profile.
The postholder will be a visible champion for the school, combining a demand-generation mindset with commercial rigour, data-led decision-making and a genuine passion for independent education. They will be equally comfortable influencing at board level and representing the school at external events, in the local community and in the wider education sector.
This role requires a commercially astute and highly motivated leader who is driven by outcomes. They will be energised by achieving tangible results and will bring a relentless focus on impact, performance and continuous improvement.
An exceptional communicator and natural storyteller, they will be able to articulate the school’s ethos, vision and distinctive qualities with authenticity and conviction. The ideal candidate will see the bigger picture, identify opportunities for growth and innovation, and translate ambitious plans into successful delivery through effective leadership and collaboration.
They will be proactive, resilient and solutions-focused, approaching challenges with optimism, pragmatism and determination. Calm under pressure and able to manage competing priorities, they will maintain consistently high standards during busy and demanding periods, ensuring that quality, professionalism and attention to detail are never compromised. Above all, they will demonstrate the energy, ambition and commitment required to make a significant and lasting contribution to the school’s success and future growth.
For further information about the role and Cokethorpe School, please see the recruitment pack. Application resources are available via the School website.