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Within a school environment there are many key stakeholders; each with different agendas and expertise. This one-day course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.

Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Join our CPD workshop to build confidence in understanding and communicating key policies, terms, and regulatory requirements, while designing and delivering fair, efficient, and transparent admissions processes that enhance trust and support strong enrolment outcomes.

Communications and marketing roles within Independent schools are increasingly challenging, requiring complex stakeholder and relationship management often in demanding circumstances. This course will look at the key soft skills those working in, or aspiring to, senior level positions need.

Whether you are producing traditional adverts, brochures and direct mail or creating e-newsletters or content for digital media your copywriting skills are vital. This course will act as both a refresher for those who write copy on a regular basis and are looking for a reminder of first principles and it will also be invaluable to those who are new to copywriting or often struggle to know whether they are on the right track or not.

Join our CPD training on School Data and Statistics to build confidence in interpreting data, supporting informed decision-making, and driving meaningful, evidence-based improvement across your school.

Join our CPD training on School Event Management for Independent Schools to equip you with the practical skills and insight needed to plan, deliver, and evaluate engaging school events that strengthen community connections and enhance your school’s reputation.

Join our CPD training on Auditing in Independent Schools to build confidence in reviewing processes, ensuring compliance, and driving continuous improvement across your school’s operations and governance.

Join our CPD training on Structuring Your Team to provide you with the practical frameworks and insight needed to organise effective teams, clarify roles, and drive day-to-day performance in line with school priorities.

AMCIS Prep School Conference, in partnership with IAPS is carefully curated to appeal to all those with full or partial responsibility for Prep School marketing on a limited budget, whether you're a full time specialist, a teacher juggling an extra responsibility, or a busy Head's secretary.  With great speakers and the opportunity to meet others in a similar role to yours, it's our aim for you to return to school with fresh insights, shared experience, tried-and-tested ideas you can emulate, and renewed enthusiasm.