Overview:

  • All delegates attending this course are asked to bring a tablet or laptop and the following pieces of copy / writing to the course:
    • A piece of writing of which they are proud
    • A piece of writing they would like to improve
    • A piece of writing they have in mind that they will require for the future
       
  • Preparing to write
    • Introductions
    • Verbal Identity
    • Key messages
    • Establishing the fundamentals
       
  • Effective writing techniques
    • Difference between effective and persuasive
    • Key skills and tips
       
  • Editing
    • The art of editing
    • Common mistakes to avoid
    • Practical tips and checklists
Sian Jones

Sian Jones

Consultant, Sian Jones Consulting Ltd

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