Event & Training Calendar

The AMCIS Diploma in School Admissions Management is recognised by independent schools as the only sector specific qualification for admissions personnel, the Diploma is highly regarded and sought after.

This 2 day workshop runs Wed 14 - Thu 15 October 2027. The AMCIS Diploma in Schools' Marketing is recognised by independent schools as the only sector specific qualification for marketeers, the Diploma is highly regarded and sought after.

Branding within an Independent School setting poses large challenges. The need to balance tradition with 21st Century thinking is paramount. To maintain a successful school brand it has to reflect the values and vision of the school. This practical one-day course will equip delegates with the knowledge and tools to assess and potentially develop their own school identity.

Digital marketing is key to any successful marketing campaign. For schools the challenge is huge – school websites are not an ecommerce site and need to appeal to two very different groups: parents and prospective parents. The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

Join our CPD training on International Recruitment for Independent Schools to gain practical strategies, market insights, and cultural know-how that will help you attract, engage, and enrol international pupils with confidence and impact.

Join our CPD training on Recruitment, Retention and Beyond to discover effective strategies for not only attracting the right pupils but nurturing long-term engagement, strengthening community loyalty, and maximising lifelong value for your school.

Join our CPD training on Auditing in Independent Schools to build confidence in reviewing processes, ensuring compliance, and driving continuous improvement across your school’s operations and governance.

Join our CPD training on Structuring Your Team to provide you with the practical frameworks and insight needed to organise effective teams, clarify roles, and drive day-to-day performance in line with school priorities.

Join our CPD training on School Event Management for Independent Schools to equip you with the practical skills and insight needed to plan, deliver, and evaluate engaging school events that strengthen community connections and enhance your school’s reputation.

Join our CPD training on School Data and Statistics to build confidence in interpreting data, supporting informed decision-making, and driving meaningful, evidence-based improvement across your school.

Whether you are producing traditional adverts, brochures and direct mail or creating e-newsletters or content for digital media your copywriting skills are vital. This course will act as both a refresher for those who write copy on a regular basis and are looking for a reminder of first principles and it will also be invaluable to those who are new to copywriting or often struggle to know whether they are on the right track or not.

Communications and marketing roles within Independent schools are increasingly challenging, requiring complex stakeholder and relationship management often in demanding circumstances. This course will look at the key soft skills those working in, or aspiring to, senior level positions need.

Join our CPD workshop to build confidence in understanding and communicating key policies, terms, and regulatory requirements, while designing and delivering fair, efficient, and transparent admissions processes that enhance trust and support strong enrolment outcomes.

Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Within a school environment there are many key stakeholders; each with different agendas and expertise. This one-day course will look at these in turn; governors, common room, parents, prospective parents, local community and pupils. A different approach and strategy needed for each group. This course will delve into how to ensure maximum support from each group whether you are handling a crisis or delivering good news.