CPD Workshop - Retention, recruitment and beyond

Kathy Campbell

Company Director

As a Graphic Design and Marketing graduate, Kathy began her working life in London in the publishing and design industry. She first returned to education as a design lecturer/teacher and over the last 22 years she has held positions of considerable responsibility in a variety of contexts at independent day and boarding schools, including senior leadership posts at Stowe School and Shrewsbury School. In 2016 Kathy founded Pair Education and over the last six years she has been providing strategic admissions and marketing advice to a wide range of independent schools alongside speaking at a range of events in the UK and abroad. Kathy hosts an annual UK Boarding Schools Fair in Kenya and co-runs the AMCIS Diploma in Admissions Management. She has a close personal knowledge of many international recruitment markets and is also acutely aware of the ‘nuts and bolts’ of the challenges of overseas recruitment.

: https://www.paireducation.co.uk/

Mary Hicks

Former Director of Admissions

For over forty years Mary has lived, worked and been involved with several boarding schools.  Over this time she spent 18 years as a boarding houseparent to both boys and girls; managed a school’s commercial enterprise company, sat on Senior Leadership Teams, travelled extensively for student recruitment, parent and alumni events and completed a ten-year tenure as a prep school governor.  However, her primary role and passion has always been in the field of admissions, marketing and customer care.  She was one of the first Directors of Marketing and Admissions in the sector, has been involved with AMCIS since its inception and she holds a Masters in Schools Marketing.  Now mostly retired, she remains involved in the sector as a consultant providing admissions, marketing training and advice to schools in the UK and overseas and is a lead trainer for the AMCIS Diploma in School Admissions Management.