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CPD Workshop - Digital Marketing

Digital marketing is key to any successful marketing campaign. For schools the challenge is huge – school websites are not an ecommerce site and need to appeal to two very different groups: parents and prospective parents. The accessibility of social media makes managing your school’s digital footprint a mammoth task. Having a clear strategy for parents, pupils and teachers across all platforms can be invaluable in the promotion of your school.

9:30am – 4:30pm GMT 7 January 2027 + Add to calendar

Overview

Digital platforms explored
- Update on the key social media sites
- Positives and negatives of the platforms
Digital advertising
- Understanding paid advertising; reviewing and refining tips
- SEO, Google Analytics and Social Media Insights explained
Content marketing strategy
- What is a content strategy and why is it important?
- How to create, deliver and manage content
- Measuring results
Digital marketing strategy
- Update on the digital landscape
- How to create a digital marketing plan
- Understanding how digital marketing strategy fits in the bigger picture

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