Research lies at the heart of forming any marketing strategy. This course will help those attending to understand why, when and how to effectively use research to inform the development and implementation of a marketing strategy.

Senior Consultant, RSA
Senior Consultant, RSAcademics
An experienced Admissions professional, Cat Sutherland-Hawes is passionate about helping schools recognise the importance of Admissions and the part it plays in the wider life of the school.
Cat started her working life in the House of Commons, as PA and Chief of Staff to a number of Conservative MPs, before moving on to work in the household of the then Prince of Wales in St James’s Palace. The daughter of teachers, she moved from public life into the education sector as Director of Admissions at Latymer Upper School in Hammersmith. After 14 years there she moved to Wycombe Abbey as Director of Admissions, leaving in September 2022 to spend more time with family – both at the elderly end and a first grandchild. Cat then joined RS Academics as a Senior Consultant, advising schools on admissions strategies and carrying out recruitment of admissions and marketing roles. Cat also works for Oppidan Education as Head of Schools Advisory, talking to parents about school choices.
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