Overview:

  • Market research – an introduction
    • Understanding market research
    • The role of market research
    • Desk research – how to get started
       
  • Research beyond your desk
    • The role of specialist research
    • Expert interviews
    • Postcode and demographic analysis
       
  • Researching key stakeholders
    • Who to research
    • What to find out and when?
    • Asking the right questions
       
  • Finding the right methodology
    • Different ways to research
    • Understanding when to use which approach
Heather Styche-Patel

Heather Styche-Patel

CEO, RSAcademics

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